THE 5 CHOICES Trademark

Trademark Overview


On Wednesday, June 22, 2011, a trademark application was filed for THE 5 CHOICES with the United States Patent and Trademark Office. The USPTO has given the THE 5 CHOICES trademark a serial number of 85352549. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, January 18, 2023. This trademark is owned by Franklin Covey Co.. The THE 5 CHOICES trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Paper & Printed Material Products, and Education & Entertainment Services categories with the following description:

Educational services, namely, seminars, workshops, lectures, and classes all in the field of professional and personal productivity, leadership, management, education, professional and personal assessment, measurement and organization through time management and communication

Pre-recorded electronic and digital media featuring training programs in the field of professional and personal productivity, leadership, management, professional and personal assessment, measurement and organization through time management and communication

Publications, namely, reference manuals, guidebooks, flash cards, brochures and pamphlets all in the field of professional and personal productivity, leadership, management, professional and personal assessment, measurement and organization through time management and communication
the 5 choices

General Information


Serial Number85352549
Word MarkTHE 5 CHOICES
Filing DateWednesday, June 22, 2011
Status800 - REGISTERED AND RENEWED
Status DateWednesday, January 18, 2023
Registration Number4195739
Registration DateTuesday, August 21, 2012
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 27, 2011

Trademark Statements


Goods and ServicesEducational services, namely, seminars, workshops, lectures, and classes all in the field of professional and personal productivity, leadership, management, education, professional and personal assessment, measurement and organization through time management and communication
Goods and ServicesPre-recorded electronic and digital media featuring training programs in the field of professional and personal productivity, leadership, management, professional and personal assessment, measurement and organization through time management and communication
Goods and ServicesPublications, namely, reference manuals, guidebooks, flash cards, brochures and pamphlets all in the field of professional and personal productivity, leadership, management, professional and personal assessment, measurement and organization through time management and communication
Pseudo MarkTHE FIVE CHOICES

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateTuesday, June 28, 2011
Primary Code009
First Use Anywhere DateMonday, September 12, 2011
First Use In Commerce DateMonday, September 12, 2011

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateTuesday, June 28, 2011
Primary Code016
First Use Anywhere DateMonday, September 12, 2011
First Use In Commerce DateMonday, September 12, 2011

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, June 28, 2011
Primary Code041
First Use Anywhere DateMonday, September 12, 2011
First Use In Commerce DateMonday, September 12, 2011

Trademark Owner History


Party NameFranklin Covey Co.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSalt Lake City, UT 84119

Party NameFranklin Covey Co.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSalt Lake City, UT 84119

Party NameFranklin Covey Co.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSalt Lake City, UT 84119

Trademark Events


Event DateEvent Description
Thursday, July 20, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, July 20, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, July 20, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, July 20, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, July 20, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, January 18, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, January 18, 2023REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, January 18, 2023REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, January 18, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, January 12, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, January 12, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, January 12, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, July 1, 2022TEAS SECTION 8 & 9 RECEIVED
Monday, April 25, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, April 25, 2022TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
Monday, April 25, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, April 25, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Saturday, August 21, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, January 17, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, January 17, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, May 30, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, May 30, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, March 23, 2018NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Friday, March 23, 2018REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, March 23, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, March 12, 2018TEAS SECTION 8 & 15 RECEIVED
Monday, March 12, 2018TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, August 21, 2017COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, February 8, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, April 21, 2014TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, August 21, 2012REGISTERED-PRINCIPAL REGISTER
Tuesday, July 17, 2012NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Saturday, July 14, 2012LAW OFFICE REGISTRATION REVIEW COMPLETED
Thursday, July 12, 2012ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, June 15, 2012STATEMENT OF USE PROCESSING COMPLETE
Friday, May 18, 2012USE AMENDMENT FILED
Wednesday, June 13, 2012CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, May 18, 2012TEAS STATEMENT OF USE RECEIVED
Tuesday, November 22, 2011NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, September 27, 2011OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 27, 2011PUBLISHED FOR OPPOSITION
Thursday, August 25, 2011LAW OFFICE PUBLICATION REVIEW COMPLETED
Thursday, August 25, 2011ASSIGNED TO LIE
Wednesday, August 10, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, August 10, 2011EXAMINER'S AMENDMENT ENTERED
Wednesday, August 10, 2011NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, August 10, 2011EXAMINERS AMENDMENT E-MAILED
Wednesday, August 10, 2011EXAMINERS AMENDMENT -WRITTEN
Wednesday, August 10, 2011PREVIOUS ALLOWANCE COUNT WITHDRAWN
Tuesday, August 9, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, August 9, 2011EXAMINER'S AMENDMENT ENTERED
Tuesday, August 9, 2011NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, August 9, 2011EXAMINERS AMENDMENT E-MAILED
Tuesday, August 9, 2011EXAMINERS AMENDMENT -WRITTEN
Wednesday, August 3, 2011ASSIGNED TO EXAMINER
Wednesday, June 29, 2011NOTICE OF PSEUDO MARK MAILED
Tuesday, June 28, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, June 25, 2011NEW APPLICATION ENTERED