| Serial Number | 97819507 |
| Word Mark | THE 1890 INITIATIVE |
| Filing Date | Thursday, March 2, 2023 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Monday, August 4, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 26, 2025 |
| Pseudo Mark | THE ONE EIGHT NINE ZERO INITIATIVE; THE EIGHTEEN HUNDRED NINETY INITIATIVE; THE ONE THOUSAND EIGHT HUNDRED NINETY INITIATIVE |
| Goods and Services | Advertising, promotion, and marketing services in the nature of promoting student athletes for the purposes of generating name, image and likeness ("NIL") opportunities; Advertising, promotion, and marketing services in the nature of generating name, image and likeness ("NIL") opportunities for student athletes, while ensuring compliance with applicable collegiate and university guidelines; Commercial administration of the licensing of name, image and likeness ("NIL") of others; Negotiation of business contracts for others; Promotional advertising of products and services of third parties through sponsoring arrangements and license agreements relating to sporting events, personal appearances, photo opportunities in connection with name, image and likeness ("NIL") of student athletes; Promotional management for sports personalities |
| NOT AVAILABLE | INITIATIVE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 22, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, October 5, 2022 |
| First Use In Commerce Date | Wednesday, October 5, 2022 |
| Party Name | The 1890 Initiative, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lincoln, NE 68508 |
| Event Date | Event Description |
| Monday, March 6, 2023 | NEW APPLICATION ENTERED |
| Wednesday, March 22, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, November 30, 2023 | ASSIGNED TO EXAMINER |
| Thursday, November 30, 2023 | NON-FINAL ACTION E-MAILED |
| Thursday, November 30, 2023 | NON-FINAL ACTION WRITTEN |
| Thursday, November 30, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, February 28, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, February 28, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, February 28, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, April 10, 2024 | SUBSEQUENT FINAL EMAILED |
| Wednesday, March 6, 2024 | FINAL REFUSAL WRITTEN |
| Wednesday, March 6, 2024 | FINAL REFUSAL E-MAILED |
| Wednesday, March 6, 2024 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Wednesday, April 10, 2024 | NOTIFICATION OF SUBSEQUENT FINAL EMAILED |
| Wednesday, April 10, 2024 | SUBSEQUENT FINAL REFUSAL WRITTEN |
| Monday, October 21, 2024 | ASSIGNED TO PETITION STAFF |
| Thursday, July 25, 2024 | ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE |
| Thursday, July 25, 2024 | ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND |
| Wednesday, September 11, 2024 | TEAS PETITION TO REVIVE RECEIVED |
| Tuesday, October 22, 2024 | PETITION GRANTED - RESPONSE RECEIVED |
| Tuesday, June 24, 2025 | ASSIGNED TO LIE |
| Wednesday, June 25, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, June 25, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, October 22, 2024 | NOTICE OF REVIVAL - E-MAILED |
| Friday, July 18, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Friday, July 18, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, July 18, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, July 18, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, July 18, 2025 | EXAMINER'S AMENDMENT ENTERED |