THE 1890 INITIATIVE Trademark

Trademark Overview

On Thursday, March 2, 2023, a trademark application was filed for THE 1890 INITIATIVE with the United States Patent and Trademark Office. The USPTO has given the THE 1890 INITIATIVE trademark a serial number of 97819507. The federal status of this trademark filing is REGISTERED as of Tuesday, October 14, 2025. This trademark is owned by The 1890 Initiative, LLC. The THE 1890 INITIATIVE trademark is filed in the Advertising, Business and Retail Services category with the following description:

Advertising, promotion, and marketing services in the nature of promoting student athletes for the purposes of generating name, image and likeness ("NIL") opportunities; Advertising, promotion, and marketing services in the nature of generating name, image and likeness ("NIL") opportunities for student athletes, while ensuring compliance with applicable collegiate and university guidelines; Commercial administration of the licensing of name, image and likeness ("NIL") of others; Negotiation of business contracts for others; Promotional advertising of products and services of third parties through sponsoring arrangements and license agreements relating to sporting events, personal appearances, photo opportunities in connection with name, image and likeness ("NIL") of student athletes; Promotional management for sports personalities
the 1890 initiative

General Information

Serial Number97819507
Word MarkTHE 1890 INITIATIVE
Filing DateThursday, March 2, 2023
Status700 - REGISTERED
Status DateTuesday, October 14, 2025
Registration Number7980171
Registration DateTuesday, October 14, 2025
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 26, 2025

Trademark Statements

Pseudo MarkTHE ONE EIGHT NINE ZERO INITIATIVE; THE EIGHTEEN HUNDRED NINETY INITIATIVE; THE ONE THOUSAND EIGHT HUNDRED NINETY INITIATIVE
Goods and ServicesAdvertising, promotion, and marketing services in the nature of promoting student athletes for the purposes of generating name, image and likeness ("NIL") opportunities; Advertising, promotion, and marketing services in the nature of generating name, image and likeness ("NIL") opportunities for student athletes, while ensuring compliance with applicable collegiate and university guidelines; Commercial administration of the licensing of name, image and likeness ("NIL") of others; Negotiation of business contracts for others; Promotional advertising of products and services of third parties through sponsoring arrangements and license agreements relating to sporting events, personal appearances, photo opportunities in connection with name, image and likeness ("NIL") of student athletes; Promotional management for sports personalities
NOT AVAILABLEINITIATIVE

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, March 22, 2023
Primary Code035
First Use Anywhere DateWednesday, October 5, 2022
First Use In Commerce DateWednesday, October 5, 2022

Trademark Owner History

Party NameThe 1890 Initiative, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressLincoln, NE 68508
Party NameThe 1890 Initiative, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressLincoln, NE 68508
Party NameThe 1890 Initiative, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressLincoln, NE 68508

Trademark Events

Event DateEvent Description
Wednesday, March 22, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, November 30, 2023ASSIGNED TO EXAMINER
Thursday, November 30, 2023NON-FINAL ACTION WRITTEN
Monday, March 6, 2023NEW APPLICATION ENTERED
Thursday, November 30, 2023NON-FINAL ACTION E-MAILED
Thursday, November 30, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, February 28, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, March 6, 2024FINAL REFUSAL E-MAILED
Wednesday, February 28, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, February 28, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, March 6, 2024FINAL REFUSAL WRITTEN
Wednesday, March 6, 2024NOTIFICATION OF FINAL REFUSAL EMAILED
Wednesday, April 10, 2024NOTIFICATION OF SUBSEQUENT FINAL EMAILED
Wednesday, April 10, 2024SUBSEQUENT FINAL EMAILED
Wednesday, April 10, 2024SUBSEQUENT FINAL REFUSAL WRITTEN
Thursday, July 25, 2024ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE
Thursday, July 25, 2024ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND
Monday, October 21, 2024ASSIGNED TO PETITION STAFF
Wednesday, September 11, 2024TEAS PETITION TO REVIVE RECEIVED
Tuesday, October 22, 2024NOTICE OF REVIVAL - E-MAILED
Tuesday, October 22, 2024PETITION GRANTED - RESPONSE RECEIVED
Tuesday, June 24, 2025ASSIGNED TO LIE
Wednesday, June 25, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, June 25, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, July 18, 2025EXAMINERS AMENDMENT E-MAILED
Friday, July 18, 2025NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, July 18, 2025EXAMINER'S AMENDMENT ENTERED
Wednesday, August 20, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 26, 2025PUBLISHED FOR OPPOSITION
Tuesday, August 26, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 14, 2025REGISTERED-PRINCIPAL REGISTER
Tuesday, October 14, 2025NOTICE OF REGISTRATION CONFIRMATION EMAILED
Friday, July 18, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, July 18, 2025EXAMINERS AMENDMENT -WRITTEN

Related Keywords

initiative likeness image name athletes student opportunities services advertising others generating