THAT'S SMART! Trademark

Trademark Overview

On Wednesday, September 16, 2020, a trademark application was filed for THAT'S SMART! with the United States Patent and Trademark Office. The USPTO has given the THAT'S SMART! trademark a serial number of 90186039. The federal status of this trademark filing is REGISTERED as of Tuesday, April 27, 2021. This trademark is owned by Hy-Vee, Inc.. The THAT'S SMART! trademark is filed in the Meat & Processed Food Products, Staple Food Products, and Light Beverage Products categories with the following description:

Taffy; Chocolate-covered nuts; Chocolate covered raisins; Fruit jelly candy; Gummy candies; Trail mix consisting primarily of granola, and also including dried fruit, chocolate, processed nuts; Trail mix consisting primarily of pretzels, popcorn, and crackers, and also including dried fruit, chocolate, processed nuts

Processed nuts, namely, whole cashews, whole walnuts, pecan halves, almonds, peanuts, mixed nuts; Roasted nuts, namely, almonds; Trail mix consisting primarily of processed nuts, and also including dried fruits, chocolate

Soft drinks, namely, carbonated soft drinks
that's smart!

General Information

Serial Number90186039
Word MarkTHAT'S SMART!
Filing DateWednesday, September 16, 2020
Status700 - REGISTERED
Status DateTuesday, April 27, 2021
Registration Number6334966
Registration DateTuesday, April 27, 2021
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, February 9, 2021

Trademark Statements

Goods and ServicesTaffy; Chocolate-covered nuts; Chocolate covered raisins; Fruit jelly candy; Gummy candies; Trail mix consisting primarily of granola, and also including dried fruit, chocolate, processed nuts; Trail mix consisting primarily of pretzels, popcorn, and crackers, and also including dried fruit, chocolate, processed nuts
Description of MarkThe mark consists of a solid oblong shaped circle with "That's Smart!" in stylized font and a stylized smile appearing within the circle. The word "That's" is placed on line one of the text, "Smart!" is placed on line two of the text, and the stylized smile is placed on line three.
Goods and ServicesProcessed nuts, namely, whole cashews, whole walnuts, pecan halves, almonds, peanuts, mixed nuts; Roasted nuts, namely, almonds; Trail mix consisting primarily of processed nuts, and also including dried fruits, chocolate
Pseudo MarkTHAT IS SMART!
Goods and ServicesSoft drinks, namely, carbonated soft drinks

Classification Information

International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateFriday, October 23, 2020
Primary Code029
First Use Anywhere DateFriday, May 1, 2020
First Use In Commerce DateFriday, May 1, 2020
International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateFriday, October 23, 2020
Primary Code030
First Use Anywhere DateFriday, May 1, 2020
First Use In Commerce DateFriday, May 1, 2020
International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateFriday, October 23, 2020
Primary Code032
First Use Anywhere DateFriday, May 1, 2020
First Use In Commerce DateFriday, May 1, 2020

Trademark Owner History

Party NameHy-Vee, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressWest Des Moines, IA 50266
Party NameHy-Vee, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWest Des Moines, IA 50266
Party NameHy-Vee, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWest Des Moines, IA 50266

Trademark Events

Event DateEvent Description
Thursday, March 21, 2024TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Thursday, March 21, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, March 21, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, March 21, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, March 21, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, March 21, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, October 20, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, October 20, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, October 20, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, April 27, 2021REGISTERED-PRINCIPAL REGISTER
Tuesday, February 9, 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, February 9, 2021PUBLISHED FOR OPPOSITION
Wednesday, January 20, 2021NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 5, 2021APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, January 5, 2021ASSIGNED TO EXAMINER
Saturday, October 24, 2020NOTICE OF DESIGN SEARCH CODE E-MAILED
Friday, October 23, 2020NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, September 19, 2020NEW APPLICATION ENTERED

Related Keywords

smart nuts chocolate processed primarily consisting also including dried namely trail