| Serial Number | 88876487 |
| Word Mark | THAT'S SMART! |
| Filing Date | Friday, April 17, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 27, 2020 |
| Registration Number | 6185193 |
| Registration Date | Tuesday, October 27, 2020 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 11, 2020 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Egg substitute; Processed nuts, namely, cashew pieces; Roasted nuts, namely, mixed nuts; Tomato paste |
| Pseudo Mark | THAT'S SMART EXCLAMATION MARK |
| Description of Mark | The mark consists of a solid oblong shaped circle with "That's Smart!" in stylized font and a stylized smile appearing within the circle. The word "That's" is placed on line one of the text, "Smart!" is placed on line two of the text, and the stylized smile is placed on line three. |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, April 27, 2020 |
| Primary Code | 029 |
| First Use Anywhere Date | Thursday, October 31, 2019 |
| First Use In Commerce Date | Thursday, October 31, 2019 |
| Party Name | Hy-Vee, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | West Des Moines, IA 50266 |
| Party Name | Hy-Vee, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | West Des Moines, IA 50266 |
| Party Name | Hy-Vee, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | West Des Moines, IA 50266 |
| Event Date | Event Description |
| Tuesday, April 21, 2020 | NEW APPLICATION ENTERED |
| Monday, April 27, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, April 28, 2020 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, June 30, 2020 | ASSIGNED TO EXAMINER |
| Thursday, July 2, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 22, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 11, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 11, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 27, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, October 20, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, October 20, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, October 20, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, March 21, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, March 21, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, March 21, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, March 21, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, March 21, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, March 21, 2024 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Monday, October 27, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |