THAT'S SMART! Trademark

Trademark Overview


On Monday, January 6, 2020, a trademark application was filed for THAT'S SMART! with the United States Patent and Trademark Office. The USPTO has given the THAT'S SMART! trademark a serial number of 88748149. The federal status of this trademark filing is REGISTERED as of Tuesday, December 22, 2020. This trademark is owned by Hy-Vee, Inc.. The THAT'S SMART! trademark is filed in the Paper & Printed Material Products, Meat & Processed Food Products, and Staple Food Products categories with the following description:

Dessert toppings, namely, chocolate syrup; Ice-tea; Tea-based iced beverages

Beef and beef grinds; Pork, namely, bacon, sausage; Cottage cheese

Facial tissue
that's smart!

General Information


Serial Number88748149
Word MarkTHAT'S SMART!
Filing DateMonday, January 6, 2020
Status700 - REGISTERED
Status DateTuesday, December 22, 2020
Registration Number6225534
Registration DateTuesday, December 22, 2020
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, October 6, 2020

Trademark Statements


Goods and ServicesDessert toppings, namely, chocolate syrup; Ice-tea; Tea-based iced beverages
Description of MarkThe mark consists of a solid oblong shaped circle with "THAT'S SMART!" in stylized font and a stylized smile appearing within the circle. The word "THAT'S" is placed on line one of the text, "SMART!" is placed on line two of the text, and the stylized smile is placed on line three.
Goods and ServicesBeef and beef grinds; Pork, namely, bacon, sausage; Cottage cheese
Goods and ServicesFacial tissue
Pseudo MarkTHAT IS SMART!
Indication of Colors claimedColor is not claimed as a feature of the mark.

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateThursday, January 9, 2020
Primary Code016
First Use Anywhere DateTuesday, September 10, 2019
First Use In Commerce DateTuesday, September 10, 2019

International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateThursday, January 9, 2020
Primary Code029
First Use Anywhere DateThursday, October 31, 2019
First Use In Commerce DateThursday, October 31, 2019

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateThursday, January 9, 2020
Primary Code030
First Use Anywhere DateMonday, July 1, 2019
First Use In Commerce DateMonday, July 1, 2019

Trademark Owner History


Party NameHy-Vee, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressWest Des Moines, IA 50266

Party NameHy-Vee, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWest Des Moines, IA 50266

Party NameHy-Vee, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWest Des Moines, IA 50266

Trademark Events


Event DateEvent Description
Thursday, March 21, 2024TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Thursday, March 21, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, March 21, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, March 21, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, March 21, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, March 21, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, October 20, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, October 20, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, October 20, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, December 22, 2020REGISTERED-PRINCIPAL REGISTER
Tuesday, October 6, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 6, 2020PUBLISHED FOR OPPOSITION
Wednesday, September 16, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, August 28, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, August 7, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, August 7, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, August 7, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, February 18, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, February 18, 2020NON-FINAL ACTION E-MAILED
Tuesday, February 18, 2020NON-FINAL ACTION WRITTEN
Tuesday, February 11, 2020ASSIGNED TO EXAMINER
Friday, January 10, 2020NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, January 9, 2020NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, January 9, 2020NEW APPLICATION ENTERED