| Serial Number | 88748149 |
| Word Mark | THAT'S SMART! |
| Filing Date | Monday, January 6, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 22, 2020 |
| Registration Number | 6225534 |
| Registration Date | Tuesday, December 22, 2020 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 6, 2020 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of a solid oblong shaped circle with "THAT'S SMART!" in stylized font and a stylized smile appearing within the circle. The word "THAT'S" is placed on line one of the text, "SMART!" is placed on line two of the text, and the stylized smile is placed on line three. |
| Pseudo Mark | THAT IS SMART! |
| Goods and Services | Facial tissue |
| Goods and Services | Beef and beef grinds; Pork, namely, bacon, sausage; Cottage cheese |
| Goods and Services | Dessert toppings, namely, chocolate syrup; Ice-tea; Tea-based iced beverages |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, January 9, 2020 |
| Primary Code | 016 |
| First Use Anywhere Date | Tuesday, September 10, 2019 |
| First Use In Commerce Date | Tuesday, September 10, 2019 |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, January 9, 2020 |
| Primary Code | 029 |
| First Use Anywhere Date | Thursday, October 31, 2019 |
| First Use In Commerce Date | Thursday, October 31, 2019 |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, January 9, 2020 |
| Primary Code | 030 |
| First Use Anywhere Date | Monday, July 1, 2019 |
| First Use In Commerce Date | Monday, July 1, 2019 |
| Party Name | Hy-Vee, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | West Des Moines, IA 50266 |
| Party Name | Hy-Vee, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | West Des Moines, IA 50266 |
| Party Name | Hy-Vee, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | West Des Moines, IA 50266 |
| Event Date | Event Description |
| Thursday, January 9, 2020 | NEW APPLICATION ENTERED |
| Thursday, January 9, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, January 10, 2020 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, February 11, 2020 | ASSIGNED TO EXAMINER |
| Tuesday, February 18, 2020 | NON-FINAL ACTION WRITTEN |
| Tuesday, February 18, 2020 | NON-FINAL ACTION E-MAILED |
| Tuesday, February 18, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, August 7, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, August 7, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, August 7, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, August 28, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 16, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 6, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 6, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 22, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, October 20, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, October 20, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, October 20, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, March 21, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, March 21, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, March 21, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, March 21, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, March 21, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, March 21, 2024 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Monday, December 22, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |