THAT'S SMART! Trademark

Trademark Overview


On Wednesday, August 7, 2019, a trademark application was filed for THAT'S SMART! with the United States Patent and Trademark Office. The USPTO has given the THAT'S SMART! trademark a serial number of 88569572. The federal status of this trademark filing is REGISTERED as of Tuesday, August 18, 2020. This trademark is owned by Hy-Vee, Inc.. The THAT'S SMART! trademark is filed in the Cosmetics & Cleaning Products, Lubricant & Fuel Products, Paper & Printed Material Products, Houseware & Glass Products, Meat & Processed Food Products, Staple Food Products, Natural Agricultural Products, and Light Beverage Products categories with the following description:

Sugar substitutes, Processed cereals, Cookies, Ground caffeinated coffee, Ground decaffeinated coffee, Instant coffee, Frozen pizza, Bread rolls, Frozen bread, Sherbet, Frozen confections, Salsa, Snack mix consisting primarily of crackers, pretzels and/or popped popcorn, Cheese flavored snacks, namely, puffed cheese balls, Stuffing mixes containing bread, Frozen waffles, Steak sauce, Barbecue sauce, Worcestershire sauce, Honey, Rice, Tea, Mixes for making tea, Tea bags and loose tea, Marshmallows, Macaroni and cheese, Biscuits and biscuit mixes, Dry seasoning mixes for soups, Corn syrup, Pancake syrup, Instant oatmeal, Packaged meal kits consisting primarily of pasta or rice, Mustard, Molasses, Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods, Uncooked pasta noodles, Vinegar, Crackers, namely, saltine, graham and oyster, Cocoa mixes, Pasta sauce, Tomato sauce, Pasta ravioli with beef, pasta rings, spaghetti with meat, Cheese fl...

Butter and butter substitutes, Peanut butter, Lowfat milk, Chocolate milk, Evaporated milk, Sweetened condensed milk, Powdered milk, Sour cream, Eggs, Cheese substitutes, Cream cheese, Grated cheese containing herbs, Cheeses, Canned foods, namely, chicken, chili with beans, meat based spread, sausage meat, corned beef, dried pinto beans, canned pork and beans, canned beans and franks, canned kidney beans, canned green beans, sauerkraut, refried beans; Processed frozen potatoes, Processed frozen hash brown potatoes, Processed instant potatoes, Pickles, Processed stuffed olives, Preserved ripe olives, Pork rinds; Processed meats, namely, ham, turkey, chicken, beef, and pork, Canned and frozen fish and seafood, Canned and frozen vegetables and fruit, Frozen whipped topping, Margarine, Maraschino cherries, Broth concentrates, Fruit-based filling for cakes and pies, Jellies and jams, Shortening, Animal fat-based snack foods, Processed fruits in unitary packages, Frozen chicken, namely, brea...

Plastic trash bags, Plastic sandwich bags, Plastic freezer bags, Trash bags, Paper coffee filters, Disposable paper table cloths

Charcoal briquettes, Lighter fluid for charcoal

Dish detergents, Laundry bleach, Fabric softener sheets for laundry use, Cotton swabs for cosmetic purposes, Cotton balls for cosmetic purposes, Baby wipes impregnated with cleaning preparations

Paper and plastic cups, Plastic and foam plates, Tooth brushes

Bottled water

Bird seed
that's smart!

General Information


Serial Number88569572
Word MarkTHAT'S SMART!
Filing DateWednesday, August 7, 2019
Status700 - REGISTERED
Status DateTuesday, August 18, 2020
Registration Number6128206
Registration DateTuesday, August 18, 2020
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 2, 2020

Trademark Statements


Goods and ServicesSugar substitutes, Processed cereals, Cookies, Ground caffeinated coffee, Ground decaffeinated coffee, Instant coffee, Frozen pizza, Bread rolls, Frozen bread, Sherbet, Frozen confections, Salsa, Snack mix consisting primarily of crackers, pretzels and/or popped popcorn, Cheese flavored snacks, namely, puffed cheese balls, Stuffing mixes containing bread, Frozen waffles, Steak sauce, Barbecue sauce, Worcestershire sauce, Honey, Rice, Tea, Mixes for making tea, Tea bags and loose tea, Marshmallows, Macaroni and cheese, Biscuits and biscuit mixes, Dry seasoning mixes for soups, Corn syrup, Pancake syrup, Instant oatmeal, Packaged meal kits consisting primarily of pasta or rice, Mustard, Molasses, Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods, Uncooked pasta noodles, Vinegar, Crackers, namely, saltine, graham and oyster, Cocoa mixes, Pasta sauce, Tomato sauce, Pasta ravioli with beef, pasta rings, spaghetti with meat, Cheese flavored snacks, namely, puffed cheese balls, Pickle relish
Goods and ServicesButter and butter substitutes, Peanut butter, Lowfat milk, Chocolate milk, Evaporated milk, Sweetened condensed milk, Powdered milk, Sour cream, Eggs, Cheese substitutes, Cream cheese, Grated cheese containing herbs, Cheeses, Canned foods, namely, chicken, chili with beans, meat based spread, sausage meat, corned beef, dried pinto beans, canned pork and beans, canned beans and franks, canned kidney beans, canned green beans, sauerkraut, refried beans; Processed frozen potatoes, Processed frozen hash brown potatoes, Processed instant potatoes, Pickles, Processed stuffed olives, Preserved ripe olives, Pork rinds; Processed meats, namely, ham, turkey, chicken, beef, and pork, Canned and frozen fish and seafood, Canned and frozen vegetables and fruit, Frozen whipped topping, Margarine, Maraschino cherries, Broth concentrates, Fruit-based filling for cakes and pies, Jellies and jams, Shortening, Animal fat-based snack foods, Processed fruits in unitary packages, Frozen chicken, namely, breaded chicken nuggets, chicken strips, chicken breasts, unbreaded and skinless chicken breasts, breaded popcorn chicken, Coffee creamer
Goods and ServicesPlastic trash bags, Plastic sandwich bags, Plastic freezer bags, Trash bags, Paper coffee filters, Disposable paper table cloths
Goods and ServicesCharcoal briquettes, Lighter fluid for charcoal
Pseudo MarkTHAT IS SMART!
Goods and ServicesDish detergents, Laundry bleach, Fabric softener sheets for laundry use, Cotton swabs for cosmetic purposes, Cotton balls for cosmetic purposes, Baby wipes impregnated with cleaning preparations
Goods and ServicesPaper and plastic cups, Plastic and foam plates, Tooth brushes
Goods and ServicesBottled water
Goods and ServicesBird seed

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateFriday, August 23, 2019
Primary Code003
First Use Anywhere DateThursday, January 31, 2019
First Use In Commerce DateThursday, January 31, 2019

International Class004 - Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions; fuels (including motor spirit) and illuminants; candles and wicks for lighting.
US Class Codes001, 006, 015
Class Status Code6 - Active
Class Status DateFriday, August 23, 2019
Primary Code004
First Use Anywhere DateWednesday, June 12, 2019
First Use In Commerce DateWednesday, June 12, 2019

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateFriday, August 23, 2019
Primary Code016
First Use Anywhere DateWednesday, May 29, 2019
First Use In Commerce DateWednesday, May 29, 2019

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateFriday, August 23, 2019
Primary Code021
First Use Anywhere DateThursday, April 25, 2019
First Use In Commerce DateThursday, April 25, 2019

International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateFriday, August 23, 2019
Primary Code029
First Use Anywhere DateThursday, January 31, 2019
First Use In Commerce DateThursday, January 31, 2019

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateFriday, August 23, 2019
Primary Code030
First Use Anywhere DateFriday, May 31, 2019
First Use In Commerce DateFriday, May 31, 2019

International Class031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt.
US Class Codes001, 046
Class Status Code6 - Active
Class Status DateFriday, August 23, 2019
Primary Code031
First Use Anywhere DateWednesday, June 19, 2019
First Use In Commerce DateWednesday, June 19, 2019

International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateFriday, August 23, 2019
Primary Code032
First Use Anywhere DateMonday, June 17, 2019
First Use In Commerce DateMonday, June 17, 2019

Trademark Owner History


Party NameHy-Vee, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressWest Des Moines, IA 50266

Party NameHy-Vee, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWest Des Moines, IA 50266

Party NameHy-Vee, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWest Des Moines, IA 50266

Trademark Events


Event DateEvent Description
Thursday, March 21, 2024TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Thursday, March 21, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, March 21, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, March 21, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, March 21, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, March 21, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, October 20, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, October 20, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, October 20, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, August 18, 2020REGISTERED-PRINCIPAL REGISTER
Tuesday, June 2, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 2, 2020PUBLISHED FOR OPPOSITION
Wednesday, May 13, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, April 24, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, April 9, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, April 9, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, April 7, 2020ASSIGNED TO LIE
Monday, March 30, 2020TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Tuesday, January 7, 2020NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Tuesday, January 7, 2020LETTER OF SUSPENSION E-MAILED
Tuesday, January 7, 2020SUSPENSION LETTER WRITTEN
Thursday, December 12, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, December 12, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, December 12, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, November 6, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, November 6, 2019NON-FINAL ACTION E-MAILED
Wednesday, November 6, 2019NON-FINAL ACTION WRITTEN
Wednesday, November 6, 2019ASSIGNED TO EXAMINER
Friday, August 23, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, August 10, 2019NEW APPLICATION ENTERED