THAT'S GOOD SH*T Trademark
Trademark Overview
On Monday, November 10, 2025, a trademark application was filed for THAT'S GOOD SH*T with the United States Patent and Trademark Office. The USPTO has given the THAT'S GOOD SH*T trademark a serial number of 99487315. The federal status of this trademark filing is NOTICE OF ALLOWANCE - ISSUED as of Tuesday, June 16, 2026. This trademark is owned by Natural Balance Pet Foods, LLC. The THAT'S GOOD SH*T trademark is filed in the Natural Agricultural Products category with the following description:
Pet food
General Information
| Serial Number | 99487315 |
| Word Mark | THAT'S GOOD SH*T |
| Filing Date | Monday, November 10, 2025 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, June 16, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 21, 2026 |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the wording "THAT'S GOOD SH*T". |
| Pseudo Mark | THAT IS GOOD SHIT |
| Goods and Services | Pet food |
Classification Information
| International Class | 031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt. |
| US Class Codes | 001, 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, November 10, 2025 |
| Primary Code | 031 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Natural Balance Pet Foods, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Brownwood, TX 76801
US |
| Party Name | Natural Balance Pet Foods, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Brownwood, TX 76801
US |
Trademark Events
| Event Date | Event Description |
| Monday, November 10, 2025 | NEW APPLICATION ENTERED |
| Monday, November 10, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, March 16, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, March 16, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, March 19, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, March 24, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 15, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 21, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 21, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 16, 2026 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
