THAT'S GOOD SHIT Trademark
Trademark Overview
On Monday, November 10, 2025, a trademark application was filed for THAT'S GOOD SHIT with the United States Patent and Trademark Office. The USPTO has given the THAT'S GOOD SHIT trademark a serial number of 99487312. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, April 21, 2026. This trademark is owned by Natural Balance Pet Foods, LLC. The THAT'S GOOD SHIT trademark is filed in the Natural Agricultural Products category with the following description:
Pet food
General Information
| Serial Number | 99487312 |
| Word Mark | THAT'S GOOD SHIT |
| Filing Date | Monday, November 10, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, April 21, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 21, 2026 |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Pseudo Mark | THAT IS GOOD SH*T |
| Goods and Services | Pet food |
| Description of Mark | The mark consists of the words "THAT'S GOOD SHIT" with pawprint in place of the letter "I". |
Classification Information
| International Class | 031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt. |
| US Class Codes | 001, 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, November 10, 2025 |
| Primary Code | 031 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Natural Balance Pet Foods, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Brownwood, TX 76801
US |
| Party Name | Natural Balance Pet Foods, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Brownwood, TX 76801
US |
Trademark Events
| Event Date | Event Description |
| Monday, November 10, 2025 | NEW APPLICATION ENTERED |
| Monday, November 10, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, March 16, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, March 16, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, March 19, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, March 24, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 15, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 21, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 21, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
