TEXANS CHOICE POWER Trademark
Trademark Overview
On Monday, June 1, 2026, a trademark application was filed for TEXANS CHOICE POWER with the United States Patent and Trademark Office. The USPTO has given the TEXANS CHOICE POWER trademark a serial number of 99856321. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Monday, June 1, 2026. This trademark is owned by Via Renewables, Inc.. The TEXANS CHOICE POWER trademark is filed in the Advertising, Business and Retail Services and Transportation & Storage Services categories with the following description:
Public utility services; Public utility services in the nature of electricity distribution; Electricity distribution
Retail electricity provider services that allow customers to purchase electricity to residential and commercial customers;; Billing services in the field of electricity supply; Invoicing services in the field of electricity supply
General Information
| Serial Number | 99856321 |
| Word Mark | TEXANS CHOICE POWER |
| Filing Date | Monday, June 1, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Monday, June 1, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Public utility services; Public utility services in the nature of electricity distribution; Electricity distribution |
| Description of Mark | The mark consists of a stylized map of the state of Texas, colored dark blue on the left and red on the right. Superimposed on the map is a white electrical plug design containing a dark blue star. Below the map is the dark blue wording "TEXANS CHOICE" positioned above the red wording "POWER". |
| Indication of Colors claimed | The color(s) dark blue, red, and white is/are claimed as a feature of the mark. |
| Goods and Services | Retail electricity provider services that allow customers to purchase electricity to residential and commercial customers;; Billing services in the field of electricity supply; Invoicing services in the field of electricity supply |
| Pseudo Mark | TEXANS' CHOICE POWER |
| Pseudo Mark | TEXAN'S CHOICE POWER |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 1, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 1, 2026 |
| Primary Code | 039 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Via Renewables, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Houston, TX 77079
US |
Trademark Events
| Event Date | Event Description |
| Monday, June 1, 2026 | NEW APPLICATION ENTERED |
| Monday, June 1, 2026 | APPLICATION FILING RECEIPT MAILED |
