TESORO VIEJO LIFE. UNPRECEDENTED. Trademark

Trademark Overview


On Tuesday, February 9, 2016, a trademark application was filed for TESORO VIEJO LIFE. UNPRECEDENTED. with the United States Patent and Trademark Office. The USPTO has given the TESORO VIEJO LIFE. UNPRECEDENTED. trademark a serial number of 86902585. The federal status of this trademark filing is REGISTERED as of Tuesday, December 15, 2020. This trademark is owned by Tesoro Viejo, Inc.. The TESORO VIEJO LIFE. UNPRECEDENTED. trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, and Construction & Repair Services categories with the following description:

Real estate brokerage services of residential and commercial property within a mixed use community; providing information on the sale of new homes via global computer networks

Real estate development services, namely, planning and laying out of residential subdivisions; real estate development services, namely, planning and laying out of residential communities

Advertising and marketing services for others, namely, promoting the sale of new homes through the distribution of printed promotional materials and by rendering promotional advice; dissemination of advertising material and marketing presentation material for others, namely, promoting the sale of new homes via global computer networks
tesoro viejo life. unprecedented.

General Information


Serial Number86902585
Word MarkTESORO VIEJO LIFE. UNPRECEDENTED.
Filing DateTuesday, February 9, 2016
Status700 - REGISTERED
Status DateTuesday, December 15, 2020
Registration Number6222084
Registration DateTuesday, December 15, 2020
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, July 5, 2016

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Description of MarkThe mark consists of the words "TESORO VIEJO" in a stylized form with an outline of mountains and a path road on the square panel with slogan "LIFE. UNPRECEDENTED." beneath it.
Goods and ServicesReal estate brokerage services of residential and commercial property within a mixed use community; providing information on the sale of new homes via global computer networks
Goods and ServicesReal estate development services, namely, planning and laying out of residential subdivisions; real estate development services, namely, planning and laying out of residential communities
Translation of Words in MarkThe English translation of "TESORO VIEJO" is "ANCIENT TREASURE".
Goods and ServicesAdvertising and marketing services for others, namely, promoting the sale of new homes through the distribution of printed promotional materials and by rendering promotional advice; dissemination of advertising material and marketing presentation material for others, namely, promoting the sale of new homes via global computer networks

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, February 16, 2016
Primary Code035
First Use Anywhere DateSunday, April 1, 2018
First Use In Commerce DateSunday, April 1, 2018

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, February 16, 2016
Primary Code036
First Use Anywhere DateMonday, October 1, 2018
First Use In Commerce DateMonday, October 1, 2018

International Class037 - Building construction; repair; installation services.
US Class Codes100, 103, 106
Class Status Code6 - Active
Class Status DateTuesday, February 16, 2016
Primary Code037
First Use Anywhere DateMonday, October 1, 2018
First Use In Commerce DateMonday, October 1, 2018

Trademark Owner History


Party NameTesoro Viejo, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressFresno, CA 93711

Party NameTesoro Viejo, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressFresno, CA 93711

Party NameTesoro Viejo, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressFresno, CA 93711

Trademark Events


Event DateEvent Description
Friday, February 12, 2016NEW APPLICATION ENTERED
Tuesday, February 16, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, February 17, 2016NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, May 25, 2016ASSIGNED TO EXAMINER
Wednesday, May 25, 2016EXAMINERS AMENDMENT -WRITTEN
Wednesday, May 25, 2016EXAMINERS AMENDMENT E-MAILED
Wednesday, May 25, 2016NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, May 25, 2016EXAMINER'S AMENDMENT ENTERED
Wednesday, May 25, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, June 15, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, July 5, 2016PUBLISHED FOR OPPOSITION
Tuesday, July 5, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 30, 2016NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, February 14, 2017SOU TEAS EXTENSION RECEIVED
Tuesday, February 14, 2017SOU EXTENSION 1 FILED
Tuesday, February 14, 2017SOU EXTENSION 1 GRANTED
Thursday, February 16, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, August 30, 2017SOU TEAS EXTENSION RECEIVED
Wednesday, August 30, 2017SOU EXTENSION 2 FILED
Wednesday, August 30, 2017SOU EXTENSION 2 GRANTED
Friday, September 1, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, February 28, 2018SOU TEAS EXTENSION RECEIVED
Wednesday, February 28, 2018SOU EXTENSION 3 FILED
Wednesday, February 28, 2018SOU EXTENSION 3 GRANTED
Friday, March 2, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, August 30, 2018SOU TEAS EXTENSION RECEIVED
Thursday, August 30, 2018SOU EXTENSION 4 FILED
Thursday, August 30, 2018SOU EXTENSION 4 GRANTED
Saturday, September 1, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, February 26, 2019SOU TEAS EXTENSION RECEIVED
Monday, March 4, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, February 26, 2019SOU EXTENSION 5 FILED
Monday, March 4, 2019SOU EXTENSION 5 GRANTED
Tuesday, March 5, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, August 27, 2019TEAS STATEMENT OF USE RECEIVED
Tuesday, August 27, 2019USE AMENDMENT FILED
Wednesday, September 4, 2019STATEMENT OF USE PROCESSING COMPLETE
Thursday, September 5, 2019SU - NON-FINAL ACTION - WRITTEN
Thursday, September 5, 2019NON-FINAL ACTION E-MAILED
Thursday, September 5, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, February 25, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Saturday, February 29, 2020ASSIGNED TO LIE
Saturday, February 29, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, February 29, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, March 13, 2020SU - NON-FINAL ACTION - WRITTEN
Friday, March 13, 2020NON-FINAL ACTION E-MAILED
Friday, March 13, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, September 14, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, September 24, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, September 24, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, November 11, 2020ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, November 12, 2020NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, December 15, 2020REGISTERED-PRINCIPAL REGISTER
Tuesday, January 21, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, January 21, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, January 21, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, January 21, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, January 21, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, January 21, 2025TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Monday, December 15, 2025COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED