TASTE WHAT MATTERS Trademark
Trademark Overview
On Friday, February 6, 2026, a trademark application was filed for TASTE WHAT MATTERS with the United States Patent and Trademark Office. The USPTO has given the TASTE WHAT MATTERS trademark a serial number of 99637724. The federal status of this trademark filing is REGISTERED as of Tuesday, May 26, 2026. This trademark is owned by Sierra Nevada Brewing Co.. The TASTE WHAT MATTERS trademark is filed in the Light Beverage Products category with the following description:
Beer
General Information
| Serial Number | 99637724 |
| Word Mark | TASTE WHAT MATTERS |
| Filing Date | Friday, February 6, 2026 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 26, 2026 |
| Registration Number | 8274076 |
| Registration Date | Tuesday, May 26, 2026 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 7, 2026 |
Classification Information
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 6, 2026 |
| Primary Code | 032 |
| First Use Anywhere Date | Thursday, May 29, 2025 |
| First Use In Commerce Date | Thursday, May 29, 2025 |
Trademark Owner History
| Party Name | Sierra Nevada Brewing Co. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Chico, CA 95928
US |
| Party Name | Sierra Nevada Brewing Co. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Chico, CA 95928
US |
| Party Name | Sierra Nevada Brewing Co. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Chico, CA 95928
US |
Trademark Events
| Event Date | Event Description |
| Friday, February 6, 2026 | NEW APPLICATION ENTERED |
| Friday, February 6, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, February 6, 2026 | APPLICATION FILING RECEIPT MAILED |
| Sunday, March 8, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, March 10, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 1, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 7, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 7, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 26, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Monday, June 15, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
