TASTE WHAT MATTERS Trademark
Trademark Overview
On Friday, February 6, 2026, a trademark application was filed for TASTE WHAT MATTERS with the United States Patent and Trademark Office. The USPTO has given the TASTE WHAT MATTERS trademark a serial number of 99637724. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Friday, February 6, 2026. This trademark is owned by Sierra Nevada Brewing Co.. The TASTE WHAT MATTERS trademark is filed in the Light Beverage Products category with the following description:
Beer
General Information
| Serial Number | 99637724 |
| Word Mark | TASTE WHAT MATTERS |
| Filing Date | Friday, February 6, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Friday, February 6, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Classification Information
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 6, 2026 |
| Primary Code | 032 |
| First Use Anywhere Date | Thursday, May 29, 2025 |
| First Use In Commerce Date | Thursday, May 29, 2025 |
Trademark Owner History
| Party Name | Sierra Nevada Brewing Co. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Chico, CA 95928 |
Trademark Events
| Event Date | Event Description |
| Friday, February 6, 2026 | NEW APPLICATION ENTERED |
| Friday, February 6, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, February 6, 2026 | APPLICATION FILING RECEIPT MAILED |
