| Serial Number | 97578548 |
| Word Mark | TASTE & THEORY |
| Filing Date | Monday, September 5, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, August 1, 2023 |
| Registration Number | 7127217 |
| Registration Date | Tuesday, August 1, 2023 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 16, 2023 |
| Description of Mark | The mark consists of the words TASTE and THEORY on either side of an ampersand symbol contained within a circle element. |
| Pseudo Mark | TASTE AND THEORY |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Development of marketing strategies and concepts; development of marketing concepts for restaurants and commercial establishments offering food and beverages; concept and brand development services in the field of restaurants and food service; consumer marketing research and consulting related thereto; marketing consulting; market research; market analysis; market research consultation; demographic consultation and studies; business research services, namely, identifying, evaluating, and selecting locations for new business openings; business management consulting with relation to strategy, marketing, sales, operation, product design, in the field of food and beverage businesses; business consulting and information services; business consulting services in the field of restaurants; business management consulting; marketing consulting services in the field of restaurants; project management services for others for business purposes in the fields of architecture, interior design, restaurant design, food and beverage design; brand imagery consulting services; branding services, namely, consulting, development, management and marketing of brands for businesses and individuals; design of advertising materials, namely, advertising copywriting; business advisory services in the fields of architecture and interior design; restaurant management; pre-opening services, namely, business management services; development of the advertising content of exterior and interior signage; outsourcing services in the nature of arranging procurement of goods for others; operational business assistance; business consulting in the field of restaurant operations; business consulting in the field of operating commercial establishments offering food and beverages |
| Goods and Services | Architectural services; architectural design; architectural consultation; custom design of graphic and visual arts; industrial design services; custom design of interior lighting décor; lighting design services pertaining to permanent or temporary architectural, theatrical, entertainment, commercial and/or residential applications; design of interior décor; interior design services; interior design services, namely, space planning, furniture selection, material and surface selection; room design in the nature of interior design services; millwork design, namely, furniture design; providing graphic design services to create specialty interior environment settings; consulting services in the field of architectural design; consulting services in the field of design of visual art; consulting services in the field of design of graphic arts; consulting services in the field of environmental assessment and planning; commercial art design; custom design of food and beverage presentations, namely, the appearance and presentation of food and beverages at restaurants and commercial establishments offering food and beverages; design consultation in the field of visual display of food and beverages on tabletops for restaurants and commercial establishments offering food and beverages; custom design of furniture in the nature of tabletops for restaurants and commercial establishments offering food and beverages; consulting in the field of clothing design, uniforms design, graphic arts design; interior design services, namely, space planning, furniture selection, kitchen design, planning and layout design services for restaurants; restaurant design; research, design, development services for others in the fields of food and beverage products; new product research, design, development services for others in the fields of food and beverage menus; custom design of food and beverage presentations in menus, namely, the appearance and presentation of food and beverages in menus at restaurants and commercial establishments; music architecture, namely, architectural design of music halls; website design; packaging design; design of commercial uniforms; retail merchandising design, namely, planning and design of retail premises; color analysis for purposes of interior design; engineering; graphic design of advertising materials; graphic design; graphic arts design |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 22, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, July 31, 2021 |
| First Use In Commerce Date | Saturday, July 31, 2021 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, April 10, 2023 |
| Primary Code | 042 |
| First Use Anywhere Date | Saturday, July 31, 2021 |
| First Use In Commerce Date | Saturday, July 31, 2021 |
| Party Name | Aimbridge Parent, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Plano, TX 75024 |
| Party Name | Aimbridge Parent, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Plano, TX 75024 |
| Party Name | Aimbridge Parent, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Plano, TX 75024 |
| Event Date | Event Description |
| Tuesday, August 1, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, August 1, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 16, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 16, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, April 26, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 11, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, April 11, 2023 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Tuesday, April 11, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, April 11, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, April 10, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, April 10, 2023 | EXAMINER'S AMENDMENT ENTERED |
| Monday, April 10, 2023 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, April 10, 2023 | EXAMINERS AMENDMENT E-MAILED |
| Monday, April 10, 2023 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, April 4, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, April 4, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, April 4, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, January 5, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, January 5, 2023 | NON-FINAL ACTION E-MAILED |
| Thursday, January 5, 2023 | NON-FINAL ACTION WRITTEN |
| Friday, December 23, 2022 | ASSIGNED TO EXAMINER |
| Monday, December 19, 2022 | ASSIGNED TO EXAMINER |
| Friday, September 23, 2022 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, September 22, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, September 8, 2022 | NEW APPLICATION ENTERED |