TASTE OF PLACE Trademark

Trademark Overview


On Friday, June 22, 2018, a trademark application was filed for TASTE OF PLACE with the United States Patent and Trademark Office. The USPTO has given the TASTE OF PLACE trademark a serial number of 88010979. The federal status of this trademark filing is REGISTERED as of Tuesday, June 15, 2021. This trademark is owned by Whole Foods Market IP, L.P.. The TASTE OF PLACE trademark is filed in the Staple Food Products, Advertising and Business and Retail Services categories with the following description:

Coffee; tea; prepared coffee and coffee-based beverages, ground coffee beans, roasted coffee beans, prepared espresso and espresso-based beverages, beverages made of tea, herbal tea; prepared cocoa and cocoa-based beverages; cocoa beverages with milk; preparations for making chocolate or cocoa based drinks, namely, powdered chocolate mix and powdered cocoa mix

Retail stores featuring prepared coffee and coffee-based beverages, ground coffee beans, roasted coffee beans, prepared espresso and espresso-based beverages, tea, beverages made of tea, herbal tea, prepared cocoa and cocoa-based beverages, cocoa beverages with milk, coffee grinders, coffee makers, coffee brewers, coffee pots, coffee filters, beverageware, coffee cups, tea cups, mugs, insulated beverage cups, tumblers, insulated beverage containers, clothing, hats, and shirts
taste of place

General Information


Serial Number88010979
Word MarkTASTE OF PLACE
Filing DateFriday, June 22, 2018
Status700 - REGISTERED
Status DateTuesday, June 15, 2021
Registration Number6389679
Registration DateTuesday, June 15, 2021
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 28, 2018

Trademark Statements


Goods and ServicesCoffee; tea; prepared coffee and coffee-based beverages, ground coffee beans, roasted coffee beans, prepared espresso and espresso-based beverages, beverages made of tea, herbal tea; prepared cocoa and cocoa-based beverages; cocoa beverages with milk; preparations for making chocolate or cocoa based drinks, namely, powdered chocolate mix and powdered cocoa mix
Goods and ServicesRetail stores featuring prepared coffee and coffee-based beverages, ground coffee beans, roasted coffee beans, prepared espresso and espresso-based beverages, tea, beverages made of tea, herbal tea, prepared cocoa and cocoa-based beverages, cocoa beverages with milk, coffee grinders, coffee makers, coffee brewers, coffee pots, coffee filters, beverageware, coffee cups, tea cups, mugs, insulated beverage cups, tumblers, insulated beverage containers, clothing, hats, and shirts

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateThursday, June 28, 2018
Primary Code030
First Use Anywhere DateThursday, November 30, 2000
First Use In Commerce DateThursday, November 30, 2000

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, June 28, 2018
Primary Code035
First Use Anywhere DateThursday, November 30, 2000
First Use In Commerce DateThursday, November 30, 2000

Trademark Owner History


Party NameAMAZON TECHNOLOGIES, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressSEATTLE, WA 98109

Party NameWhole Foods Market IP, L.P.
Party Type30 - Original Registrant
Legal Entity Type13 - Limited Partnership
AddressAustin, TX 78703

Party NameWhole Foods Market IP, L.P.
Party Type20 - Owner at Publication
Legal Entity Type13 - Limited Partnership
AddressAustin, TX 78703

Party NameWhole Foods Market IP, L.P.
Party Type10 - Original Applicant
Legal Entity Type13 - Limited Partnership
AddressAustin, TX 78703

Trademark Events


Event DateEvent Description
Tuesday, June 26, 2018NEW APPLICATION ENTERED
Thursday, June 28, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, July 13, 2018ASSIGNED TO EXAMINER
Monday, July 16, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, August 8, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 28, 2018PUBLISHED FOR OPPOSITION
Tuesday, August 28, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 23, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, April 23, 2019SOU TEAS EXTENSION RECEIVED
Tuesday, April 23, 2019SOU EXTENSION 1 FILED
Tuesday, April 23, 2019SOU EXTENSION 1 GRANTED
Thursday, April 25, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, June 24, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, October 23, 2019SOU TEAS EXTENSION RECEIVED
Wednesday, October 23, 2019SOU EXTENSION 2 FILED
Wednesday, October 23, 2019SOU EXTENSION 2 GRANTED
Friday, October 25, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, April 22, 2020SOU TEAS EXTENSION RECEIVED
Wednesday, April 22, 2020SOU EXTENSION 3 FILED
Wednesday, April 22, 2020SOU EXTENSION 3 GRANTED
Friday, April 24, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, October 12, 2020SOU TEAS EXTENSION RECEIVED
Monday, October 12, 2020SOU EXTENSION 4 FILED
Monday, October 12, 2020SOU EXTENSION 4 GRANTED
Wednesday, October 14, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, April 23, 2021TEAS STATEMENT OF USE RECEIVED
Friday, May 7, 2021CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, April 23, 2021USE AMENDMENT FILED
Friday, May 7, 2021STATEMENT OF USE PROCESSING COMPLETE
Tuesday, May 11, 2021ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, May 12, 2021NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, June 15, 2021REGISTERED-PRINCIPAL REGISTER
Friday, November 12, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, November 12, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, November 12, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, November 30, 2022AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, January 21, 2026TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, January 21, 2026APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, January 21, 2026TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, January 21, 2026ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, January 21, 2026TEAS CHANGE OF CORRESPONDENCE RECEIVED