| Serial Number | 75604979 |
| Word Mark | TASTE IT LOVE IT CRAVE IT |
| Filing Date | Monday, December 14, 1998 |
| Status | 900 - EXPIRED |
| Status Date | Saturday, July 10, 2010 |
| Registration Number | 2298266 |
| Registration Date | Tuesday, December 7, 1999 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 14, 1999 |
| Description of Mark | The mark consists of a six word expression: "TASTE IT LOVE IT CRAVE IT". |
| Goods and Services | Restaurant services featuring sandwiches, beverages, frozen yogurt, and related fast food items for consumption on or off the premises |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 9 - Expired |
| Class Status Date | Saturday, July 10, 2010 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, December 1, 1998 |
| First Use In Commerce Date | Tuesday, December 1, 1998 |
| Party Name | PEAK BRANDS IP, LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | SALT LAKE CITY, UT 84101 |
| Party Name | HYATS, L.L.C. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | PROVO, UT 84604 |
| Party Name | Hogi Yogi Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Provo, UT 84604 |
| Party Name | Hogi Yogi Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Provo, UT 84604 |
| Party Name | Hogi Yogi Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Provo, UT 84604 |
| Event Date | Event Description |
| Saturday, July 10, 2010 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Wednesday, September 30, 2009 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Sunday, September 27, 2009 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Sunday, September 27, 2009 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, September 9, 2008 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, September 9, 2008 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, December 6, 2006 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, December 6, 2006 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, September 14, 2006 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, June 9, 2006 | CASE FILE IN TICRS |
| Thursday, February 9, 2006 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, February 9, 2006 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, December 5, 2005 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, December 7, 1999 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 14, 1999 | PUBLISHED FOR OPPOSITION |
| Friday, August 13, 1999 | NOTICE OF PUBLICATION |
| Monday, May 3, 1999 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, April 27, 1999 | ASSIGNED TO EXAMINER |