TASTE ISN'T OPTIONAL Trademark

Trademark Overview


On Tuesday, May 6, 2014, a trademark application was filed for TASTE ISN'T OPTIONAL with the United States Patent and Trademark Office. The USPTO has given the TASTE ISN'T OPTIONAL trademark a serial number of 86273109. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, August 20, 2021. This trademark is owned by Mars, Incorporated. The TASTE ISN'T OPTIONAL trademark is filed in the Pharmaceutical Products, Meat & Processed Food Products, and Staple Food Products categories with the following description:

nutritional supplement energy bars; nutritional supplement meal replacement bars for boosting energy; and ready-to-eat nutritional supplement energy bars for meal replacement

nut-based snack bars, namely, nut-based snack bars rich in proteins and nutrients

snack bars, namely, ready-to-eat cereal derived food bars; cereal based energy bars; and granola based snack bars
taste isn't optional

General Information


Serial Number86273109
Word MarkTASTE ISN'T OPTIONAL
Filing DateTuesday, May 6, 2014
Status710 - CANCELLED - SECTION 8
Status DateFriday, August 20, 2021
Registration Number4670429
Registration DateTuesday, January 13, 2015
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 28, 2014

Trademark Statements


Certificate of Correction for RegistrationIn the statement, line 1, "Illinois" should be deleted, and "Delaware" should be inserted.
Goods and Servicesnutritional supplement energy bars; nutritional supplement meal replacement bars for boosting energy; and ready-to-eat nutritional supplement energy bars for meal replacement
Goods and Servicesnut-based snack bars, namely, nut-based snack bars rich in proteins and nutrients
Goods and Servicessnack bars, namely, ready-to-eat cereal derived food bars; cereal based energy bars; and granola based snack bars
Pseudo MarkTASTE IS NOT OPTIONAL

Classification Information


International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes006, 018, 044, 046, 051, 052
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, August 20, 2021
Primary Code005
First Use Anywhere DateTuesday, December 31, 2013
First Use In Commerce DateTuesday, December 31, 2013

International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, August 20, 2021
Primary Code029
First Use Anywhere DateTuesday, December 31, 2013
First Use In Commerce DateTuesday, December 31, 2013

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, August 20, 2021
Primary Code030
First Use Anywhere DateTuesday, December 31, 2013
First Use In Commerce DateTuesday, December 31, 2013

Trademark Owner History


Party NameMars, Incorporated
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMcLean, VA 22101

Party NameMars, Incorporated
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressChicago, IL 60642

Party NameMars, Incorporated
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressChicago, IL 60642

Trademark Events


Event DateEvent Description
Friday, August 20, 2021CANCELLED SEC. 8 (6-YR)
Monday, January 13, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Thursday, January 29, 2015CORRECTION UNDER SECTION 7 ¿ PROCESSED
Wednesday, January 28, 2015CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, January 27, 2015TEAS SECTION 7 REQUEST RECEIVED
Tuesday, January 13, 2015REGISTERED-PRINCIPAL REGISTER
Tuesday, October 28, 2014OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 28, 2014PUBLISHED FOR OPPOSITION
Wednesday, October 8, 2014NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 23, 2014LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, September 23, 2014ASSIGNED TO LIE
Tuesday, September 9, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, September 9, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, September 8, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, September 8, 2014TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, May 30, 2014NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, May 30, 2014NON-FINAL ACTION E-MAILED
Friday, May 30, 2014NON-FINAL ACTION WRITTEN
Friday, May 30, 2014ASSIGNED TO EXAMINER
Tuesday, May 20, 2014NOTICE OF PSEUDO MARK E-MAILED
Saturday, May 17, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Friday, May 9, 2014NEW APPLICATION ENTERED IN TRAM