TAKE YOUR SHAPE IN A WHOLE NEW DIRECTION Trademark

Trademark Overview


On Thursday, March 28, 2013, a trademark application was filed for TAKE YOUR SHAPE IN A WHOLE NEW DIRECTION with the United States Patent and Trademark Office. The USPTO has given the TAKE YOUR SHAPE IN A WHOLE NEW DIRECTION trademark a serial number of 85889479. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, March 18, 2024. This trademark is owned by Shaklee Corporation. The TAKE YOUR SHAPE IN A WHOLE NEW DIRECTION trademark is filed in the Pharmaceutical Products, Paper & Printed Material Products, Staple Food Products, Medical & Beauty Services & Agricultural Services, and Meat & Processed Food Products categories with the following description:

Tea

Soy-based food bars [ ; and shakes ]

Dietary and nutritional supplements; nutritional and dietary supplements formed and packaged as bars

Printed matter, namely, direct selling aids and sales literature in the nature of [ order forms, technical bulletins, informational booklets, ] brochures, pamphlets, and flyers on the topics of food, tea, nutrition, personal health, and/or weight loss; printed product guides featuring information on food, tea, and/or nutritional and food supplements

Providing information in the field of diet, nutrition, weight loss, health and/or wellness
take your shape in a whole new direction

General Information


Serial Number85889479
Word MarkTAKE YOUR SHAPE IN A WHOLE NEW DIRECTION
Filing DateThursday, March 28, 2013
Status800 - REGISTERED AND RENEWED
Status DateMonday, March 18, 2024
Registration Number4532074
Registration DateTuesday, May 20, 2014
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 4, 2014

Trademark Statements


Goods and ServicesTea
Goods and ServicesSoy-based food bars [ ; and shakes ]
Goods and ServicesDietary and nutritional supplements; nutritional and dietary supplements formed and packaged as bars
Goods and ServicesPrinted matter, namely, direct selling aids and sales literature in the nature of [ order forms, technical bulletins, informational booklets, ] brochures, pamphlets, and flyers on the topics of food, tea, nutrition, personal health, and/or weight loss; printed product guides featuring information on food, tea, and/or nutritional and food supplements
Goods and ServicesProviding information in the field of diet, nutrition, weight loss, health and/or wellness

Classification Information


International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes006, 018, 044, 046, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, April 3, 2013
Primary Code005
First Use Anywhere DateFriday, December 28, 2012
First Use In Commerce DateFriday, December 28, 2012

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateWednesday, April 3, 2013
Primary Code016
First Use Anywhere DateFriday, December 28, 2012
First Use In Commerce DateFriday, December 28, 2012

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, April 3, 2013
Primary Code030
First Use Anywhere DateFriday, December 28, 2012
First Use In Commerce DateFriday, December 28, 2012

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateWednesday, April 3, 2013
Primary Code044
First Use Anywhere DateFriday, December 28, 2012
First Use In Commerce DateFriday, December 28, 2012

International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, April 3, 2013
Primary Code029
First Use Anywhere DateFriday, December 28, 2012
First Use In Commerce DateFriday, December 28, 2012

Trademark Owner History


Party NameShaklee Corporation
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressPleasanton, CA 94566

Party NameShaklee Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressPleasanton, CA 94588

Party NameShaklee Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressPleasanton, CA 94588

Trademark Events


Event DateEvent Description
Monday, March 18, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Monday, March 18, 2024REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, March 18, 2024REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, March 18, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, October 12, 2023TEAS SECTION 8 & 9 RECEIVED
Saturday, May 20, 2023COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, April 24, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, April 24, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, April 24, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, April 24, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, April 24, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, August 5, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, August 5, 2020REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, August 5, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, May 18, 2020TEAS SECTION 8 & 15 RECEIVED
Monday, May 20, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, May 20, 2014REGISTERED-PRINCIPAL REGISTER
Tuesday, March 4, 2014OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 4, 2014PUBLISHED FOR OPPOSITION
Wednesday, February 12, 2014NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, January 29, 2014LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, January 29, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, January 9, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, January 9, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, January 8, 2014ASSIGNED TO LIE
Monday, December 16, 2013TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, July 17, 2013NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, July 17, 2013NON-FINAL ACTION E-MAILED
Wednesday, July 17, 2013NON-FINAL ACTION WRITTEN
Tuesday, July 9, 2013ASSIGNED TO EXAMINER
Wednesday, April 3, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, April 1, 2013NEW APPLICATION ENTERED