TAKE THE WHEEL! Trademark

Trademark Overview


On Friday, March 10, 2017, a trademark application was filed for TAKE THE WHEEL! with the United States Patent and Trademark Office. The USPTO has given the TAKE THE WHEEL! trademark a serial number of 87367350. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, August 16, 2024. This trademark is owned by Bonnier Publishing USA, Inc.. The TAKE THE WHEEL! trademark is filed in the Paper & Printed Material Products category with the following description:

Educational and entertainment printed publications, namely, a series of non-fiction board books for young children on a variety of topics
take the wheel!

General Information


Serial Number87367350
Word MarkTAKE THE WHEEL!
Filing DateFriday, March 10, 2017
Status710 - CANCELLED - SECTION 8
Status DateFriday, August 16, 2024
Registration Number5397919
Registration DateTuesday, February 6, 2018
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 9, 2017

Trademark Statements


Goods and ServicesEducational and entertainment printed publications, namely, a series of non-fiction board books for young children on a variety of topics

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, August 16, 2024
Primary Code016
First Use Anywhere DateMonday, December 11, 2017
First Use In Commerce DateMonday, December 11, 2017

Trademark Owner History


Party NameLITTLE BEE BOOKS, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressBrooklyn, NY 11218

Party NameBonnier Publishing USA, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10010

Party NameBonnier Publishing USA, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10010

Party NameBonnier Publishing USA, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10003

Trademark Events


Event DateEvent Description
Tuesday, July 4, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, March 14, 2017NEW APPLICATION ENTERED
Thursday, March 16, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, March 28, 2017ASSIGNED TO EXAMINER
Wednesday, March 29, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, April 19, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 9, 2017PUBLISHED FOR OPPOSITION
Tuesday, May 9, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Friday, May 19, 2017TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Thursday, December 28, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, February 6, 2018REGISTERED-PRINCIPAL REGISTER
Tuesday, July 18, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, August 17, 2017TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, August 17, 2017APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, December 12, 2017TEAS STATEMENT OF USE RECEIVED
Tuesday, December 12, 2017USE AMENDMENT FILED
Thursday, December 28, 2017STATEMENT OF USE PROCESSING COMPLETE
Friday, December 29, 2017ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, December 30, 2017NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, August 7, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, October 3, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, October 3, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, November 13, 2019AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, August 7, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, August 7, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, August 7, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, August 7, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, July 23, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, July 23, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, February 6, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, July 23, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, July 23, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, July 23, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, August 16, 2024CANCELLED SEC. 8 (6-YR)