SWIVEL Trademark

Trademark Overview


On Thursday, December 29, 2011, a trademark application was filed for SWIVEL with the United States Patent and Trademark Office. The USPTO has given the SWIVEL trademark a serial number of 85505950. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, February 16, 2024. This trademark is owned by FaceCake Marketing Technologies, Inc.. The SWIVEL trademark is filed in the Advertising, Business and Retail Services, Communication Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:

Online entertainment services, namely, services permitting individuals and groups to manipulate and create digital images affecting their personal appearances for entertainment purposes

Providing access to computer databases in the fields of social networking, social introduction and dating; peer-to-peer photo and video sharing services, namely, electronic transmission of digital photo and video files among internet users; telecommunications services, namely, electronic transmission of data, messages and information; providing online forums for communication on the topic of general merchandise and consumer goods and services

Advertising services, namely, online promotion and advertising of products for others; online product merchandising services permitting users to visualize use and placement of products online through the creation and manipulation of digital images; computerized online ordering featuring the use of digital images to customize consumer products and services for individual consumers

Providing temporary use of non-downloadable computer software permitting users to visualize use and placement of products through the creation and manipulation of digital images
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General Information


Serial Number85505950
Word MarkSWIVEL
Filing DateThursday, December 29, 2011
Status710 - CANCELLED - SECTION 8
Status DateFriday, February 16, 2024
Registration Number4380802
Registration DateTuesday, August 6, 2013
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 22, 2012

Trademark Statements


Goods and ServicesOnline entertainment services, namely, services permitting individuals and groups to manipulate and create digital images affecting their personal appearances for entertainment purposes
Goods and ServicesProviding access to computer databases in the fields of social networking, social introduction and dating; peer-to-peer photo and video sharing services, namely, electronic transmission of digital photo and video files among internet users; telecommunications services, namely, electronic transmission of data, messages and information; providing online forums for communication on the topic of general merchandise and consumer goods and services
Goods and ServicesAdvertising services, namely, online promotion and advertising of products for others; online product merchandising services permitting users to visualize use and placement of products online through the creation and manipulation of digital images; computerized online ordering featuring the use of digital images to customize consumer products and services for individual consumers
Goods and ServicesProviding temporary use of non-downloadable computer software permitting users to visualize use and placement of products through the creation and manipulation of digital images

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, February 16, 2024
Primary Code035
First Use Anywhere DateMonday, January 31, 2011
First Use In Commerce DateMonday, January 31, 2011

International Class038 - Services allowing people to communicate with another by a sensory means.
US Class Codes100, 101, 104
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, February 16, 2024
Primary Code038
First Use Anywhere DateMonday, January 31, 2011
First Use In Commerce DateMonday, January 31, 2011

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, February 16, 2024
Primary Code041
First Use Anywhere DateMonday, January 31, 2011
First Use In Commerce DateMonday, January 31, 2011

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, February 16, 2024
Primary Code042
First Use Anywhere DateMonday, January 31, 2011
First Use In Commerce DateMonday, January 31, 2011

Trademark Owner History


Party NameFaceCake Marketing Technologies, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressCalabasas, CA 91302

Party NameFaceCake Marketing Technologies, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressCalabasas, CA 91302

Party NameFaceCake Marketing Technologies, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressCalabasas, CA 91302

Trademark Events


Event DateEvent Description
Friday, February 16, 2024CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Saturday, August 6, 2022COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Saturday, September 14, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, September 14, 2019REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Saturday, September 14, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, August 6, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, August 6, 2019TEAS SECTION 8 & 15 RECEIVED
Monday, August 6, 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, June 22, 2018WITHDRAWAL OF ATTORNEY GRANTED
Friday, June 22, 2018TEAS WITHDRAWAL OF ATTORNEY RECEIVED
Tuesday, August 6, 2013REGISTERED-PRINCIPAL REGISTER
Thursday, July 4, 2013NOTICE OF ACCEPTANCE OF STATEMENT OF USE MAILED
Wednesday, July 3, 2013NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, July 2, 2013LAW OFFICE REGISTRATION REVIEW COMPLETED
Sunday, June 30, 2013ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, May 30, 2013STATEMENT OF USE PROCESSING COMPLETE
Friday, May 3, 2013USE AMENDMENT FILED
Friday, May 24, 2013CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, May 3, 2013TEAS STATEMENT OF USE RECEIVED
Saturday, November 17, 2012NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, November 15, 2012SOU EXTENSION 1 GRANTED
Thursday, November 15, 2012SOU EXTENSION 1 FILED
Thursday, November 15, 2012SOU TEAS EXTENSION RECEIVED
Wednesday, November 14, 2012TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, July 17, 2012NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, May 22, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 22, 2012PUBLISHED FOR OPPOSITION
Wednesday, May 2, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 17, 2012LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, April 17, 2012ASSIGNED TO LIE
Tuesday, March 27, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, March 26, 2012ASSIGNED TO EXAMINER
Friday, January 6, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, January 2, 2012NEW APPLICATION ENTERED