| Serial Number | 99180777 |
| Word Mark | SWIEI |
| Filing Date | Monday, May 12, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 23, 2025 |
| Registration Number | 8076803 |
| Registration Date | Tuesday, December 23, 2025 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 4, 2025 |
| Pseudo Mark | SOUTH WEST INSTITUTE EMOTIONAL INTELLIGENCE |
| Pseudo Mark | SOUTHWEST INSTITUTE EMOTIONAL INTELLIGENCE |
| Pseudo Mark | SWI EI |
| Pseudo Mark | SWI EMOTIONAL INTELLIGENCE |
| Goods and Services | Training tools in the nature of printed training materials in the field of emotional intelligence |
| Description of Mark | The mark consists of a stylized circular design consisting of six touching and intersecting circles inside of a larger circle. To the right of the design is the stylized letters "SWIEI" where the "EI" is in bolder type than the "SWI". |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, May 12, 2025 |
| Primary Code | 016 |
| First Use Anywhere Date | Monday, October 31, 2022 |
| First Use In Commerce Date | Monday, October 31, 2022 |
| Party Name | EQI Holdings LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Phoenix, AZ 85018 |
| Party Name | EQI Holdings LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Phoenix, AZ 85018 |
| Party Name | EQI Holdings LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Phoenix, AZ 85018 |
| Event Date | Event Description |
| Monday, May 12, 2025 | NEW APPLICATION ENTERED |
| Monday, May 12, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, September 22, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, September 22, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, September 25, 2025 | ASSIGNED TO EXAMINER |
| Friday, October 3, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, October 3, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Friday, October 3, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, October 3, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Monday, October 6, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 29, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 4, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 4, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 23, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 23, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |