SWELL HOUSE SANTA CRUZ Trademark
Trademark Overview
On Tuesday, February 3, 2026, a trademark application was filed for SWELL HOUSE SANTA CRUZ with the United States Patent and Trademark Office. The USPTO has given the SWELL HOUSE SANTA CRUZ trademark a serial number of 99631866. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, July 14, 2026. This trademark is owned by EAST CLIFF DRIVE LLC. The SWELL HOUSE SANTA CRUZ trademark is filed in the Restaurant & Hotel Services category with the following description:
Hotel accommodation services; Providing hotel accommodation; Rental of vacation accommodation; Arranging hotel accommodation; Providing extended-stay hotel accommodations; Booking of hotel rooms
General Information
| Serial Number | 99631866 |
| Word Mark | SWELL HOUSE SANTA CRUZ |
| Filing Date | Tuesday, February 3, 2026 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, July 14, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 14, 2026 |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| NOT AVAILABLE | "HOUSE" and "SANTA CRUZ" |
| Description of Mark | The mark consists of a stylized wave. Below the design is the wording "SWELL HOUSE" and "SANTA CRUZ" in stylized font. |
| Goods and Services | Hotel accommodation services; Providing hotel accommodation; Rental of vacation accommodation; Arranging hotel accommodation; Providing extended-stay hotel accommodations; Booking of hotel rooms |
Classification Information
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 3, 2026 |
| Primary Code | 043 |
| First Use Anywhere Date | Saturday, March 1, 2025 |
| First Use In Commerce Date | Saturday, March 1, 2025 |
Trademark Owner History
| Party Name | EAST CLIFF DRIVE LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Santa Cruz, CA 95062
US |
| Party Name | EAST CLIFF DRIVE LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Santa Cruz, CA 95062
US |
Trademark Events
| Event Date | Event Description |
| Tuesday, February 3, 2026 | NEW APPLICATION ENTERED |
| Tuesday, February 3, 2026 | APPLICATION FILING RECEIPT MAILED |
| Friday, May 29, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, May 29, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, June 1, 2026 | ASSIGNED TO EXAMINER |
| Monday, June 8, 2026 | NON-FINAL ACTION WRITTEN |
| Monday, June 8, 2026 | NON-FINAL ACTION E-MAILED |
| Monday, June 8, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, June 11, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, June 11, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, June 11, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, June 11, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 8, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 14, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 14, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
