SWELL HOUSE SANTA CRUZ Trademark
Trademark Overview
On Tuesday, February 3, 2026, a trademark application was filed for SWELL HOUSE SANTA CRUZ with the United States Patent and Trademark Office. The USPTO has given the SWELL HOUSE SANTA CRUZ trademark a serial number of 99631866. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Monday, June 22, 2026. This trademark is owned by EAST CLIFF DRIVE LLC. The SWELL HOUSE SANTA CRUZ trademark is filed in the Restaurant & Hotel Services category with the following description:
Hotel accommodation services; Providing hotel accommodation; Rental of vacation accommodation; Arranging hotel accommodation; Providing extended-stay hotel accommodations; Booking of hotel rooms
General Information
| Serial Number | 99631866 |
| Word Mark | SWELL HOUSE SANTA CRUZ |
| Filing Date | Tuesday, February 3, 2026 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Monday, June 22, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 14, 2026 |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| NOT AVAILABLE | "HOUSE" and "SANTA CRUZ" |
| Description of Mark | The mark consists of a stylized wave. Below the design is the wording "SWELL HOUSE" and "SANTA CRUZ" in stylized font. |
| Goods and Services | Hotel accommodation services; Providing hotel accommodation; Rental of vacation accommodation; Arranging hotel accommodation; Providing extended-stay hotel accommodations; Booking of hotel rooms |
Classification Information
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 3, 2026 |
| Primary Code | 043 |
| First Use Anywhere Date | Saturday, March 1, 2025 |
| First Use In Commerce Date | Saturday, March 1, 2025 |
Trademark Owner History
| Party Name | EAST CLIFF DRIVE LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Santa Cruz, CA 95062
US |
Trademark Events
| Event Date | Event Description |
| Tuesday, February 3, 2026 | NEW APPLICATION ENTERED |
| Tuesday, February 3, 2026 | APPLICATION FILING RECEIPT MAILED |
| Friday, May 29, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, May 29, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, June 1, 2026 | ASSIGNED TO EXAMINER |
| Monday, June 8, 2026 | NON-FINAL ACTION WRITTEN |
| Monday, June 8, 2026 | NON-FINAL ACTION E-MAILED |
| Monday, June 8, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, June 11, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, June 11, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, June 11, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, June 11, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
