| Serial Number | 98136060 |
| Word Mark | SWEETPASS |
| Filing Date | Wednesday, August 16, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 6, 2024 |
| Registration Number | 7299715 |
| Registration Date | Tuesday, February 6, 2024 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 21, 2023 |
| Goods and Services | Arranging and conducting incentive reward programs to promote the sale of restaurant services, restaurant menu items, and restaurant merchandise; customer loyalty services and customer club services for commercial, promotional and/or advertising purposes; providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; administration of incentive award programs through the issuance and processing of discounts in the nature of loyalty points for purchase of a company's goods or services; Administration of a customer loyalty program which provides registered customers with free and discounted menu items |
| Goods and Services | Computer application software for mobile devices and mobile phones, namely, downloadable software for consumers to access, monitor and manage their loyalty program profile |
| Pseudo Mark | SWEET PASS |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 14, 2023 |
| Primary Code | 009 |
| First Use Anywhere Date | Monday, January 3, 2022 |
| First Use In Commerce Date | Tuesday, February 21, 2023 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 14, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, January 3, 2022 |
| First Use In Commerce Date | Tuesday, February 21, 2023 |
| Party Name | Sweetgreen, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Los Angeles, CA 90018 |
| Party Name | Sweetgreen, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Los Angeles, CA 90018 |
| Party Name | Sweetgreen, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Los Angeles, CA 90018 |
| Event Date | Event Description |
| Saturday, August 19, 2023 | NEW APPLICATION ENTERED |
| Thursday, September 14, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, August 23, 2023 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Wednesday, August 23, 2023 | TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED |
| Tuesday, October 3, 2023 | ASSIGNED TO EXAMINER |
| Friday, October 6, 2023 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, October 6, 2023 | EXAMINERS AMENDMENT E-MAILED |
| Friday, October 6, 2023 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, October 6, 2023 | EXAMINER'S AMENDMENT ENTERED |
| Friday, October 13, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 1, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 21, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 21, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 6, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, February 6, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, January 27, 2026 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, January 27, 2026 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, January 27, 2026 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |