| Serial Number | 72314231 |
| Word Mark | SWEETHEART |
| Filing Date | Wednesday, December 11, 1968 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Saturday, June 27, 2020 |
| Registration Number | 0900873 |
| Registration Date | Tuesday, October 13, 1970 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | BAKERY PRODUCTS, SPECIFICALLY BREAD, BUNS, SWEET ROLLS, DONUTS, AND BAKED AND UNBAKED ROLLS |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 1, 1983 |
| Primary Code | 046 |
| First Use Anywhere Date | Saturday, November 30, 1935 |
| First Use In Commerce Date | Wednesday, November 30, 1938 |
| Party Name | UNITED STATES BAKERY |
| Party Type | 47 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | PORTLAND, OR 97232 |
| Party Name | MOUNTAIN STATES BAKERIES LLC |
| Party Type | 46 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | PORTLAND, OR 97232 |
| Party Name | HOSTESS BRANDS, INC. |
| Party Type | 45 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | IRVING, TX 75039 |
| Party Name | HOSTESS BRANDS, INC. |
| Party Type | 44 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | IRVING, TX 75039 |
| Party Name | INTERSTATE BAKERIES CORPORATION |
| Party Type | 43 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | KANSAS CITY, MO 64111 |
| Party Name | INTERSTATE BRANDS WEST CORPORATION |
| Party Type | 42 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | KANSAS CITY, MO 64111 |
| Party Name | INTERSTATE BRANDS COMPANY-LICENSING CO. |
| Party Type | 40 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | KANSAS CITY, MO 64111 |
| Party Name | INTERSTATE BRANDS CORPORATION |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | KANSAS CITY, MO 64111 |
| Party Name | INTERSTATE BAKERIES CORPORATION |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | PORTLAND, OR 97232 |
| Event Date | Event Description |
| Thursday, June 23, 2022 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, March 30, 2022 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Saturday, June 27, 2020 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Saturday, June 27, 2020 | REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS) |
| Saturday, June 27, 2020 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Saturday, June 27, 2020 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, April 16, 2020 | TEAS SECTION 8 & 9 RECEIVED |
| Sunday, October 13, 2019 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, May 29, 2013 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, April 24, 2013 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, April 16, 2013 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, April 16, 2013 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, October 19, 2010 | REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS) |
| Tuesday, October 19, 2010 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, October 19, 2010 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, October 12, 2010 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, December 2, 2009 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, November 25, 2009 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, September 26, 2008 | CASE FILE IN TICRS |
| Thursday, May 15, 2008 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Saturday, February 10, 2001 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Saturday, February 10, 2001 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Thursday, August 10, 2000 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Monday, July 9, 1990 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Thursday, May 24, 1990 | REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8 |
| Monday, February 28, 1977 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |