SWEET BETTER. LIVE BETTER Trademark

Trademark Overview


On Friday, January 27, 2017, a trademark application was filed for SWEET BETTER. LIVE BETTER with the United States Patent and Trademark Office. The USPTO has given the SWEET BETTER. LIVE BETTER trademark a serial number of 87316296. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, July 26, 2024. This trademark is owned by WHOLE EARTH SWEETENER COMPANY LLC. The SWEET BETTER. LIVE BETTER trademark is filed in the Staple Food Products category with the following description:

Natural sweeteners; sweeteners principally comprised of natural sweeteners; sugar substitutes, principally of natural sweeteners; natural low-calorie sweeteners principally of herbal extracts; natural sweeteners principally composed of stevia extracts; natural sweeteners principally comprised of sugar alcohols; honey; treacle
sweet better. live better

General Information


Serial Number87316296
Word MarkSWEET BETTER. LIVE BETTER
Filing DateFriday, January 27, 2017
Status710 - CANCELLED - SECTION 8
Status DateFriday, July 26, 2024
Registration Number5382255
Registration DateTuesday, January 16, 2018
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 6, 2017

Trademark Statements


Goods and ServicesNatural sweeteners; sweeteners principally comprised of natural sweeteners; sugar substitutes, principally of natural sweeteners; natural low-calorie sweeteners principally of herbal extracts; natural sweeteners principally composed of stevia extracts; natural sweeteners principally comprised of sugar alcohols; honey; treacle

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, July 26, 2024
Primary Code030
First Use Anywhere DateWednesday, November 1, 2017
First Use In Commerce DateWednesday, November 1, 2017

Trademark Owner History


Party NameWHOLE EARTH SWEETENER COMPANY LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressChicago, IL 60606

Party NameWHOLE EARTH SWEETENER COMPANY LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressChicago, IL 60606

Party NameWHOLE EARTH SWEETENER COMPANY LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressChicago, IL 60606

Trademark Events


Event DateEvent Description
Wednesday, May 17, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 31, 2017NEW APPLICATION ENTERED
Tuesday, January 31, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, April 24, 2017ASSIGNED TO EXAMINER
Tuesday, April 25, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, June 6, 2017PUBLISHED FOR OPPOSITION
Tuesday, June 6, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 1, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, November 30, 2017TEAS STATEMENT OF USE RECEIVED
Thursday, November 30, 2017USE AMENDMENT FILED
Friday, December 15, 2017NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, January 16, 2018REGISTERED-PRINCIPAL REGISTER
Wednesday, July 1, 2020ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, January 16, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, March 14, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, December 14, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, December 14, 2017STATEMENT OF USE PROCESSING COMPLETE
Thursday, December 14, 2017ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, March 14, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, March 14, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, March 14, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, March 14, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, July 26, 2024CANCELLED SEC. 8 (6-YR)
Friday, August 16, 2024ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY