| Serial Number | 88791143 |
| Word Mark | SWEAT EQUITY BRAND INCREASE YOUR VALUE BY HARD WORK |
| Filing Date | Monday, February 10, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 29, 2020 |
| Registration Number | 6162517 |
| Registration Date | Tuesday, September 29, 2020 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 14, 2020 |
| Description of Mark | The mark consists of the following: a silver gradient box with a black interior and containing an image of three individuals in black digging tunnels in gold through rock that appears as a stylized letter "E". To the right of the box is the italicized and capitalized word "SWEAT" in black with silver trim and with gold and black shaded droplets appearing in the letters. The capitalized word "EQUITY" in black is beneath the word "SWEAT" and is contained in a gold box with black letters. To the right of the word "EQUITY" but contained in the gold box is the vertical capitalized word "BRAND" in gold and which is on a black background. Beneath the word "EQUITY" is the capitalized phrase "INCREASE YOUR VALUE BY HARD WORK". The letters of the words "INCREASE", "VALUE", "BY", and "HARD" are grey and the words "YOUR" and "WORK" are black but contained in a gold box. The entire mark appears on a black background. |
| Goods and Services | Anti-sweat underclothing; Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms; Baseball caps and hats; Beanies; Boxer briefs; Boxer shorts; Briefs; Fleece bottoms; Fleece jackets; Fleece pullovers; Fleece tops; Fleece vests; Football uniforms; Footwear; Golf shirts; Graphic T-shirts; Gym pants; Gym shorts; Gym suits; Head sweatbands; Head wear; Headbands; Headwear; Hooded pullovers; Hooded sweatshirts; Hoodies; Jackets; Jerseys; Jogging outfits; Jogging pants; Jogging suits; Leggings; Moisture-wicking sports bras; Moisture-wicking sports pants; Moisture-wicking sports shirts; Pants; Polo shirts; Pullovers; Shirts; Shirts and short-sleeved shirts; Short-sleeve shirts; Sleeveless jerseys; Soccer bibs; Socks; Sports bras; Sports caps and hats; Sports jackets; Sports jerseys; Sports over uniforms; Sports pants; Sports shirts; Sports shirts with short sleeves; Sports singlets; Sports vests; Stretch pants; Sweat bands; Sweat jackets; Sweat pants; Sweat shirts; Sweat shorts; Sweat suits; Sweat-absorbent socks; Sweat-absorbent underclothing; Sweat-absorbent underwear; Sweatbands; Sweatpants; Sweatshirts; Sweatsocks; Sweatsuits; T-shirts; Tank-tops; Tennis wear; Track jackets; Track pants; Track suits; Training suits; Volleyball jerseys; Warm up suits; Wind pants; Wind resistant jackets; Wind shirts; Wind suits; Wind vests; Windbreakers; Wristbands as clothing; Yoga pants; Yoga shirts; Yoga socks; Yoga tops |
| Indication of Colors claimed | The color(s) gold, black, silver and grey is/are claimed as a feature of the mark. |
| NOT AVAILABLE | "BRAND" |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 13, 2020 |
| Primary Code | 025 |
| First Use Anywhere Date | Tuesday, January 15, 2019 |
| First Use In Commerce Date | Tuesday, January 15, 2019 |
| Party Name | Sweat Equity Brand, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Detroit, MI 48206 |
| Party Name | Sweat Equity Brand, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Detroit, MI 48206 |
| Party Name | Sweat Equity Brand, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Detroit, MI 48206 |
| Event Date | Event Description |
| Thursday, February 13, 2020 | NEW APPLICATION ENTERED |
| Wednesday, April 29, 2020 | ASSIGNED TO EXAMINER |
| Monday, May 4, 2020 | NON-FINAL ACTION WRITTEN |
| Thursday, February 13, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, February 14, 2020 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, June 9, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, June 9, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, June 10, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, June 11, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 24, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 14, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 14, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 29, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Friday, October 1, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, September 29, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, October 1, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, May 4, 2020 | NON-FINAL ACTION E-MAILED |
| Monday, May 4, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, October 1, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |