SWEAR BY IT Trademark
Trademark Overview
On Monday, August 28, 2017, a trademark application was filed for SWEAR BY IT with the United States Patent and Trademark Office. The USPTO has given the SWEAR BY IT trademark a serial number of 87586662. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, April 18, 2025. This trademark is owned by L'Oreal USA Creative, Inc.. The SWEAR BY IT trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Cosmetics
General Information
| Serial Number | 87586662 |
| Word Mark | SWEAR BY IT |
| Filing Date | Monday, August 28, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, April 18, 2025 |
| Registration Number | 5577077 |
| Registration Date | Tuesday, October 2, 2018 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 9, 2018 |
Trademark Statements
| Goods and Services | Cosmetics |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, April 18, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | Thursday, June 28, 2018 |
| First Use In Commerce Date | Thursday, June 28, 2018 |
Trademark Owner History
| Party Name | L'OREAL USA S/D, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10001 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
Trademark Events
| Event Date | Event Description |
| Thursday, August 31, 2017 | NEW APPLICATION ENTERED |
| Tuesday, January 9, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, July 16, 2018 | USE AMENDMENT FILED |
| Monday, August 13, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Saturday, September 2, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, November 28, 2017 | ASSIGNED TO EXAMINER |
| Thursday, December 7, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 20, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 9, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 6, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, July 16, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Monday, August 13, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, October 2, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Monday, October 2, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, April 18, 2025 | CANCELLED SEC. 8 (6-YR) |
| Wednesday, January 31, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, August 30, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, August 31, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
