SWAY BEND DON'T BREAK Trademark

Trademark Overview


On Monday, October 29, 2018, a trademark application was filed for SWAY BEND DON'T BREAK with the United States Patent and Trademark Office. The USPTO has given the SWAY BEND DON'T BREAK trademark a serial number of 88173529. The federal status of this trademark filing is ABANDONED - FAILURE TO RESPOND OR LATE RESPONSE as of Monday, January 6, 2020. This trademark is owned by ELS Universal, LLC. The SWAY BEND DON'T BREAK trademark is filed in the Cosmetics & Cleaning Products, Pharmaceutical Products, Meat & Processed Food Products, Light Beverage Products, Smoker's Products, Advertising, and Business and Retail Services categories with the following description:

Non-medicated topical skin care preparations, namely, creams, lotions, gels, toners, cleansers, salves, and serums; cosmetics, namely, lip gloss and lip balm; all the foregoing containing legally produced industrial hemp extract

Dietary and nutritional supplements in liquid form, powder form, gummy form, capsule form, tablet form, softgel form, and tincture form; medicinal oils; medicated topical skin care preparations, namely, waxes, balms, salves, creams, and lotions; nutritional supplement energy bars; dietary supplement drink mixes; all the foregoing containing legally produced industrial hemp extract

Fruit and seed-based snack foods; energy bars; edible oils; all the foregoing containing legally produced industrial hemp extract

Non-alcoholic beverages, namely, soft drinks, sports drinks, energy drinks, energy shots, and fruit juices; all the foregoing containing legally produced industrial hemp extract

Electronic cigarettes; electronic cigarette liquid (e-liquid) comprised of flavorings in liquid form containing legally produced industrial hemp extract; cartridges sold filled with e-liquid flavorings containing legally produced industrial hemp extract; mechanical electronic cigarettes containing legally produced industrial hemp extract

Online retail store services featuring a variety of hemp-based health and wellness products, namely, dietary and nutritional supplements, personal care products, electronic cigarettes, electronic cigarette liquid, snack foods, and non-alcoholic beverages
sway bend don't break

General Information


Serial Number88173529
Word MarkSWAY BEND DON'T BREAK
Filing DateMonday, October 29, 2018
Status602 - ABANDONED - FAILURE TO RESPOND OR LATE RESPONSE
Status DateMonday, January 6, 2020
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Description of MarkThe mark consists of the stylized word "SWAY" in lowercase letters placed above the stylized words "BEND. DON'T BREAK." To the right of the wording is an angled palm tree.
Goods and ServicesNon-medicated topical skin care preparations, namely, creams, lotions, gels, toners, cleansers, salves, and serums; cosmetics, namely, lip gloss and lip balm; all the foregoing containing legally produced industrial hemp extract
Goods and ServicesDietary and nutritional supplements in liquid form, powder form, gummy form, capsule form, tablet form, softgel form, and tincture form; medicinal oils; medicated topical skin care preparations, namely, waxes, balms, salves, creams, and lotions; nutritional supplement energy bars; dietary supplement drink mixes; all the foregoing containing legally produced industrial hemp extract
Goods and ServicesFruit and seed-based snack foods; energy bars; edible oils; all the foregoing containing legally produced industrial hemp extract
Goods and ServicesNon-alcoholic beverages, namely, soft drinks, sports drinks, energy drinks, energy shots, and fruit juices; all the foregoing containing legally produced industrial hemp extract
Goods and ServicesElectronic cigarettes; electronic cigarette liquid (e-liquid) comprised of flavorings in liquid form containing legally produced industrial hemp extract; cartridges sold filled with e-liquid flavorings containing legally produced industrial hemp extract; mechanical electronic cigarettes containing legally produced industrial hemp extract
Goods and ServicesOnline retail store services featuring a variety of hemp-based health and wellness products, namely, dietary and nutritional supplements, personal care products, electronic cigarettes, electronic cigarette liquid, snack foods, and non-alcoholic beverages
Pseudo MarkSWAY BEND DO NOT BREAK

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateTuesday, November 13, 2018
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes006, 018, 044, 046, 051, 052
Class Status Code6 - Active
Class Status DateTuesday, November 13, 2018
Primary Code005
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, November 13, 2018
Primary Code029
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateTuesday, November 13, 2018
Primary Code032
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class034 - Tobacco; smokers' articles; matches.
US Class Codes002, 008, 009, 017
Class Status Code6 - Active
Class Status DateTuesday, November 13, 2018
Primary Code034
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, November 13, 2018
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameBALANCED HEALTH BOTANICALS LLC
Party Type11 - New Owner Before Publication
Legal Entity Type16 - Limited Liability Company
AddressSHERIDAN, CO 80110

Party NameELS Universal, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSheridan, CO 80110

Trademark Events


Event DateEvent Description
Monday, January 6, 2020ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND
Monday, January 6, 2020ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE
Monday, June 24, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, June 24, 2019NON-FINAL ACTION E-MAILED
Monday, June 24, 2019NON-FINAL ACTION WRITTEN
Friday, June 21, 2019ASSIGNED TO EXAMINER
Wednesday, April 17, 2019AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, November 21, 2018ASSIGNED TO EXAMINER
Wednesday, November 14, 2018NOTICE OF DESIGN SEARCH CODE E-MAILED
Tuesday, November 13, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Thursday, November 1, 2018NEW APPLICATION ENTERED IN TRAM