| Serial Number | 99253962 |
| Word Mark | SWAY |
| Filing Date | Thursday, June 26, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 3, 2026 |
| Registration Number | 8126130 |
| Registration Date | Tuesday, February 3, 2026 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 16, 2025 |
| Goods and Services | Hair extensions; Hair pieces and wigs; Wigs; Wigs for wear |
| International Class | 026 - Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles; artificial flowers. |
| US Class Codes | 037, 039, 040, 042, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 26, 2025 |
| Primary Code | 026 |
| First Use Anywhere Date | Saturday, March 1, 2025 |
| First Use In Commerce Date | Thursday, May 1, 2025 |
| Party Name | Beauty Story LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Palisades Park, NJ 07650 |
| Party Name | Beauty Story LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Palisades Park, NJ 07650 |
| Party Name | Beauty Story LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Palisades Park, NJ 07650 |
| Event Date | Event Description |
| Thursday, June 26, 2025 | NEW APPLICATION ENTERED |
| Thursday, June 26, 2025 | APPLICATION FILING RECEIPT MAILED |
| Sunday, November 2, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, November 14, 2025 | ASSIGNED TO EXAMINER |
| Friday, November 14, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 10, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 16, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 16, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, December 29, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, December 29, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, December 29, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, February 3, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, February 3, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |