| Serial Number | 73170772 |
| Word Mark | SWANK |
| Filing Date | Wednesday, May 17, 1978 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Wednesday, July 18, 2018 |
| Registration Number | 1121416 |
| Registration Date | Tuesday, July 3, 1979 |
| Mark Drawing | 1 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | ENTERTAINMENT MAGAZINE |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 1, 1983 |
| Primary Code | 016 |
| First Use Anywhere Date | Tuesday, November 30, 1954 |
| First Use In Commerce Date | Tuesday, November 30, 1954 |
| Party Name | JOHN MADDOX, TRUSTEE OF THE GENERAL MARKS TRUST U/D/T DATED DECEMBER 29, 2021 |
| Party Type | 48 - New Owner After Registration |
| Legal Entity Type | 17 - Trust |
| Address | Palo Alto, CA 94301 |
| Party Name | TREVICA, LLC |
| Party Type | 47 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | PALO ALTO, CA 94301 |
| Party Name | VIOLET MEDIA CORP. |
| Party Type | 46 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | POUGHKEEPSIE, NY 12601 |
| Party Name | GCR PUBLISHING GROUP, INC. |
| Party Type | 40 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10106 |
| Party Name | SWANK MAGAZINE CORP. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10019 |
| Event Date | Event Description |
| Monday, June 3, 1985 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, September 17, 1985 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, May 4, 1999 | REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8 |
| Tuesday, July 20, 1999 | POST REGISTRATION ACTION MAILED - SEC. 9 |
| Tuesday, September 7, 1999 | RESPONSE RECEIVED TO POST REG. ACTION |
| Wednesday, November 17, 1999 | REGISTERED - SEC. 9 GRANTED/CHECK RECORD FOR SEC. 8 |
| Wednesday, November 17, 1999 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Wednesday, January 23, 2008 | CASE FILE IN TICRS |
| Friday, January 16, 2009 | TEAS SECTION 8 & 9 RECEIVED |
| Friday, February 6, 2009 | ASSIGNED TO PARALEGAL |
| Friday, February 6, 2009 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Friday, February 6, 2009 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Wednesday, January 20, 2016 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, July 3, 2018 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Thursday, July 5, 2018 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, July 18, 2018 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, July 18, 2018 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, July 18, 2018 | REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS) |
| Wednesday, July 18, 2018 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Wednesday, March 23, 2022 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, November 26, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, November 26, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, November 26, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, November 26, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, November 26, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |