| Serial Number | 87505820 |
| Word Mark | SWAN STORY |
| Filing Date | Monday, June 26, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Thursday, August 21, 2025 |
| Registration Number | 5430035 |
| Registration Date | Tuesday, March 20, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 14, 2017 |
| Description of Mark | The mark consists of the following: the stylized wording "SWAN STORY" in navy blue with white bordering in which the two capital letters "S" are in the shape of a navy blue swan with partially white beaks; in the background is a blue pond in the shape of a semicircle above which is a gold half-moon that casts a yellow reflection in the water; above the semicircular pond appears green grass out of which green and tan cattails emanate. Except as otherwise indicated, the color white represents background, outlining, shading and/or transparent areas and is not part of the mark. |
| Goods and Services | Children's books; Children's books and Christmas tree ornaments sold as a unit; Children's books and dolls sold as a unit; Children's activity books; Fiction books on a variety of topics; Series of fiction books |
| Indication of Colors claimed | The colors white, gold, green, blue, navy blue, tan and yellow are claimed as a feature of the mark. |
| NOT AVAILABLE | "STORY" |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Thursday, August 21, 2025 |
| Primary Code | 016 |
| First Use Anywhere Date | Monday, July 17, 2017 |
| First Use In Commerce Date | Thursday, August 17, 2017 |
| Party Name | Swan Story |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lavon, TX 75166 |
| Party Name | Swan Story |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Mesquite, TX 75149 |
| Party Name | Swan Story |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Mesquite, TX 75149 |
| Event Date | Event Description |
| Thursday, June 29, 2017 | NEW APPLICATION ENTERED |
| Monday, July 3, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, July 4, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, September 22, 2017 | ASSIGNED TO EXAMINER |
| Friday, September 22, 2017 | EXAMINER'S AMENDMENT ENTERED |
| Friday, September 22, 2017 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, September 22, 2017 | EXAMINERS AMENDMENT E-MAILED |
| Friday, September 22, 2017 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Saturday, September 23, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, October 9, 2017 | ASSIGNED TO LIE |
| Wednesday, October 25, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 14, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 14, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 9, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, January 12, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Friday, January 12, 2018 | USE AMENDMENT FILED |
| Thursday, January 25, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, January 30, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, February 1, 2018 | SU - NON-FINAL ACTION - WRITTEN |
| Thursday, February 1, 2018 | NON-FINAL ACTION E-MAILED |
| Thursday, February 1, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, February 9, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, February 9, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, February 10, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, February 14, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, February 15, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, March 20, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Monday, March 20, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, March 27, 2023 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, September 27, 2023 | POST REGISTRATION ACTION MAILED - SEC. 8 & 15 |
| Wednesday, September 27, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, June 18, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, August 21, 2025 | CANCELLED SEC. 8 (6-YR) |
| Thursday, August 21, 2025 | NOTICE OF CANCELLATION SEC. 8 EMAILED |