SWAG PERFORMANCE Trademark
Trademark Overview
On Wednesday, May 21, 2025, a trademark application was filed for SWAG PERFORMANCE with the United States Patent and Trademark Office. The USPTO has given the SWAG PERFORMANCE trademark a serial number of 99196816. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Tuesday, October 14, 2025. This trademark is owned by Sumner Wholesale Auto Group, LLC. The SWAG PERFORMANCE trademark is filed in the Advertising, Business and Retail Services category with the following description:
On-line wholesale and retail store services featuring auto parts.; Wholesale distributorships featuring automotive parts and accessories.; On-line retail store services featuring performance automotive parts.
General Information
| Serial Number | 99196816 |
| Word Mark | SWAG PERFORMANCE |
| Filing Date | Wednesday, May 21, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Tuesday, October 14, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Description of Mark | The mark consists of the word "SWAG" in large, bold, uppercase letters with a sharp, angular, and sporty style. Beneath it is the word "PERFORMANCE" written in a graffiti-like, handwritten font. |
| Pseudo Mark | SUMNER WHOLESALE AUTO GROUP PERFORMANCE |
| Indication of Colors claimed | The color(s) black and red is/are claimed as a feature of the mark. |
| Goods and Services | On-line wholesale and retail store services featuring auto parts.; Wholesale distributorships featuring automotive parts and accessories.; On-line retail store services featuring performance automotive parts. |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, May 21, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, January 6, 2014 |
| First Use In Commerce Date | Monday, January 6, 2014 |
Trademark Owner History
| Party Name | Sumner Wholesale Auto Group, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Cottontown, TN 37048-9407 |
Trademark Events
| Event Date | Event Description |
| Wednesday, May 21, 2025 | NEW APPLICATION ENTERED |
| Wednesday, May 21, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, September 30, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, September 30, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, October 6, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, October 14, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, October 14, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, October 14, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
