SWAC Trademark

Trademark Overview


On Friday, December 8, 2023, a trademark application was filed for SWAC with the United States Patent and Trademark Office. The USPTO has given the SWAC trademark a serial number of 98305705. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Monday, July 13, 2026. This trademark is owned by Southwestern Athletic Conference. The SWAC trademark is filed in the Clothing & Apparel Products, Advertising, Business and Retail Services, and Education & Entertainment Services categories with the following description:

Association services, namely, promoting the interests of universities participating in various sports attractions

Entertainment services comprising coordinating the presentation of athletic events and contests, namely, arranging, organizing, operating and conducting athletic and sports events

Hats; long-sleeved shirts; short-sleeved shirts; clothing jackets
swac

General Information


Serial Number98305705
Word MarkSWAC
Filing DateFriday, December 8, 2023
Status681 - PUBLICATION/ISSUE REVIEW COMPLETE
Status DateMonday, July 13, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, August 4, 2026

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesAssociation services, namely, promoting the interests of universities participating in various sports attractions
Goods and ServicesEntertainment services comprising coordinating the presentation of athletic events and contests, namely, arranging, organizing, operating and conducting athletic and sports events
Description of MarkThe mark consists of the letters "SWAC" in stylized letters with a five-point star to the left.
Goods and ServicesHats; long-sleeved shirts; short-sleeved shirts; clothing jackets

Classification Information


International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateFriday, December 8, 2023
Primary Code025
First Use Anywhere DateThursday, December 31, 1981
First Use In Commerce DateThursday, December 31, 1981

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, December 8, 2023
Primary Code035
First Use Anywhere DateSunday, July 1, 2001
First Use In Commerce DateSaturday, September 1, 2001

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, December 8, 2023
Primary Code041
First Use Anywhere DateSunday, July 1, 2001
First Use In Commerce DateSaturday, September 1, 2001

Trademark Owner History


Party NameSouthwestern Athletic Conference
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressBirmingham, AL 35205
US

Trademark Events


Event DateEvent Description
Friday, December 8, 2023NEW APPLICATION ENTERED
Tuesday, December 12, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, December 12, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, December 12, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sunday, March 10, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, March 9, 2024NOTICE OF DESIGN SEARCH CODE E-MAILED
Tuesday, July 9, 2024ASSIGNED TO EXAMINER
Thursday, July 18, 2024NON-FINAL ACTION WRITTEN
Thursday, July 18, 2024NON-FINAL ACTION E-MAILED
Thursday, July 18, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, October 8, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, October 8, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, October 9, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, October 31, 2024SUSPENSION LETTER WRITTEN
Thursday, October 31, 2024LETTER OF SUSPENSION E-MAILED
Thursday, October 31, 2024NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Thursday, May 1, 2025SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
Monday, May 5, 2025REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Wednesday, November 12, 2025SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
Tuesday, January 6, 2026ASSIGNED TO EXAMINER
Sunday, May 31, 2026SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
Wednesday, June 24, 2026REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Monday, June 29, 2026TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Tuesday, June 30, 2026ASSIGNED TO LIE
Tuesday, June 30, 2026CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, June 30, 2026TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, July 1, 2026APPROVED FOR PUB - PRINCIPAL REGISTER