| Serial Number | 97744509 |
| Word Mark | SW SOUTHWESTERN ADVANTAGE |
| Filing Date | Friday, January 6, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 30, 2024 |
| Registration Number | 7293854 |
| Registration Date | Tuesday, January 30, 2024 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 14, 2023 |
| Goods and Services | Educational services, namely, providing on-line interactive lessons, tutoring, coaching, homework and study time scheduling, quizzes, and question-and-answer forums in the fields of math, science, history, computers, technology, business, economics, government, law, sociology, popular culture, English grammar, English writing, foreign languages, art, literature, continents, countries, states, geology, geography, astronomy, health, medicine, environment, animals, plants, people, life and parenting skills, self and personal improvement, and personal coaching, leadership, life skills, personal and professional development, entrepreneurship, communication, goal setting, financial literacy, personal responsibility and problem solving; Providing education courses in the field of math, science, history, computers, technology, business, economics, government, law, sociology, popular culture, English grammar, English writing, foreign languages, art, literature, continents, countries, states, geology, geography, astronomy, health, medicine, environment, animals, plants, people, life and parenting skills, self and personal improvement, and personal coaching, leadership, life skills, personal and professional development, entrepreneurship, communication, goal setting, financial literacy, personal responsibility and problem solving offered through online, non-downloadable videos and instructor assistance |
| Description of Mark | The mark consists of the literal element "SW" in a shaded circle with a thin crescent forming a half circle underneath the circle, all to the left of the literal element "SOUTHWESTERN" with downstroke of the "T" extending down and the upstroke "N" extending up, with the literal element "ADVANTAGE" beneath "SOUTHWESTERN", between the "T" and "N". |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 30, 2023 |
| Primary Code | 041 |
| First Use Anywhere Date | Wednesday, January 20, 2021 |
| First Use In Commerce Date | Wednesday, January 20, 2021 |
| Party Name | Southwestern Advantage, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Nashville, TN 37214 |
| Party Name | Southwestern Advantage, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Nashville, TN 37214 |
| Party Name | Southwestern Advantage, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Nashville, TN 37214 |
| Event Date | Event Description |
| Tuesday, January 30, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, January 30, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 14, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 14, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 25, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, October 6, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, September 21, 2023 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, September 21, 2023 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, September 21, 2023 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, September 21, 2023 | EXAMINERS AMENDMENT -WRITTEN |
| Saturday, September 9, 2023 | ASSIGNED TO EXAMINER |
| Tuesday, January 31, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, January 30, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, January 10, 2023 | NEW APPLICATION ENTERED |