| Serial Number | 77119863 |
| Word Mark | SW |
| Filing Date | Thursday, March 1, 2007 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Friday, December 22, 2017 |
| Registration Number | 3343052 |
| Registration Date | Tuesday, November 27, 2007 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 11, 2007 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the letters SW. |
| Goods and Services | Electronic publications -- namely, encyclopedias, study guides in the fields of mathematics, typing, language skills, reading, critical thinking, hand-eye coordination, computer skills, logic and reasoning, and science, all recorded on computer media |
| Goods and Services | Encyclopedias; study guides; religious books; children's books; dictionaries; reference books in the fields of science, nature, history, geography, and the arts; books in the field of elementary-level reading, mathematics, colors, and shapes; non-fiction books on a variety of topics; and educational publications -- namely, books in the fields of science, nature, history, geography, and the arts |
| Goods and Services | Education services -- namely, training and mentoring in the fields of direct sales, business development, personal development, personal motivation, persuasive speaking, and entrepreneurship |
| Pseudo Mark | SOUTHWESTERN |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 6, 2007 |
| Primary Code | 009 |
| First Use Anywhere Date | Wednesday, May 31, 2006 |
| First Use In Commerce Date | Wednesday, May 31, 2006 |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 6, 2007 |
| Primary Code | 016 |
| First Use Anywhere Date | Wednesday, May 31, 2006 |
| First Use In Commerce Date | Wednesday, May 31, 2006 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 6, 2007 |
| Primary Code | 041 |
| First Use Anywhere Date | Wednesday, May 31, 2006 |
| First Use In Commerce Date | Wednesday, May 31, 2006 |
| Party Name | SOUTHWESTERN ADVANTAGE, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NASHVILLE, TN 37214 |
| Party Name | Southwestern/Great American, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Nashville, TN 37214 |
| Party Name | Southwestern/Great American, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Nashville, TN 37214 |
| Party Name | Southwestern/Great American, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Nashville, TN 37214 |
| Event Date | Event Description |
| Friday, December 14, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, December 14, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, December 22, 2017 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Friday, December 22, 2017 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Friday, December 22, 2017 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Friday, December 22, 2017 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, November 27, 2017 | TEAS SECTION 8 & 9 RECEIVED |
| Sunday, November 27, 2016 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, December 6, 2013 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Friday, December 6, 2013 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, November 25, 2013 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Friday, December 6, 2013 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, November 25, 2013 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, April 10, 2013 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, September 9, 2009 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, November 27, 2007 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 11, 2007 | PUBLISHED FOR OPPOSITION |
| Wednesday, August 22, 2007 | NOTICE OF PUBLICATION |
| Thursday, August 9, 2007 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, August 8, 2007 | ASSIGNED TO LIE |
| Sunday, June 24, 2007 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, June 15, 2007 | ASSIGNED TO EXAMINER |
| Wednesday, March 7, 2007 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Tuesday, March 6, 2007 | NEW APPLICATION ENTERED IN TRAM |