| Serial Number | 99463929 |
| Word Mark | SUUM |
| Filing Date | Monday, October 27, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Monday, October 27, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Indication of Colors claimed | The color(s) The mark consists of two heart designs and the stylized wording ‘suUm’. The top portion of the mark shows a black heart containing a white capital letter ‘U’ centered within it. Below that appears the word ‘suUm’ in stylized font, where the letters ‘s’, the first ‘u’, and ‘m’ appear in black, and the second ‘U’ is represented by a red heart design containing a white capital letter ‘U’ centered within it. The color white outside the designs represents background and is not claimed as a feature of the mark. is/are claimed as a feature of the mark. |
| Goods and Services | Online retail store services featuring bracelets, beaded jewelry, silicone wristbands, apparel, mugs, tumblers, and lifestyle merchandise; Retail store services provided via a global computer network featuring clothing, jewelry, and accessories; Promoting public awareness of empathy, kindness, mindfulness, and emotional wellness through branded merchandise, online campaigns, and social media content; Providing consumer information in the field of inspirational and motivational merchandise and campaigns. |
| Description of Mark | The mark consists of The mark consists of two heart designs and the stylized wording ‘suUm’. The top portion of the mark shows a black heart containing a white capital letter ‘U’ centered within it. Below that appears the word ‘suUm’ in stylized font, where the letters ‘s’, the first ‘u’, and ‘m’ appear in black, and the second ‘U’ is represented by a red heart design containing a white capital letter ‘U’ centered within it. The color white outside the designs represents background and is not claimed as a feature of the mark. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 27, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Roswell, GA 30076 |
| Event Date | Event Description |
| Monday, October 27, 2025 | NEW APPLICATION ENTERED |
| Monday, October 27, 2025 | APPLICATION FILING RECEIPT MAILED |