| Serial Number | 86335616 |
| Word Mark | SUPERIOR HYDRATION |
| Filing Date | Sunday, July 13, 2014 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Saturday, August 31, 2024 |
| Registration Number | 4654617 |
| Registration Date | Tuesday, December 9, 2014 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | [ Energy drinks; Energy drinks enhanced with vitamins, minerals, or electrolytes; ] Fruit flavored drinks; Isotonic drinks; Sports drinks containing electrolytes; Sports drinks enhanced with vitamins and minerals and electrolytes |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, July 24, 2014 |
| Primary Code | 032 |
| First Use Anywhere Date | Monday, July 30, 2012 |
| First Use In Commerce Date | Monday, July 30, 2012 |
| Party Name | BA SPORTS NUTRITION, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | WHITESTONE, NY 11357 |
| Party Name | Body Armor Nutrition LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Beverly Hills, CA 90210 |
| Party Name | Body Armor Nutrition LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Beverly Hills, CA 90210 |
| Event Date | Event Description |
| Tuesday, October 28, 2014 | APPROVED FOR REGISTRATION SUPPLEMENTAL REGISTER |
| Tuesday, December 9, 2014 | REGISTERED-SUPPLEMENTAL REGISTER |
| Wednesday, July 16, 2014 | NEW APPLICATION ENTERED |
| Thursday, July 24, 2014 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, October 23, 2014 | ASSIGNED TO EXAMINER |
| Wednesday, January 14, 2015 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, December 9, 2019 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, December 1, 2020 | TEAS SECTION 8 RECEIVED |
| Tuesday, January 12, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, June 19, 2024 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, August 31, 2024 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, August 31, 2024 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Saturday, August 31, 2024 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Saturday, August 31, 2024 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Saturday, December 9, 2023 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, January 13, 2021 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Wednesday, January 13, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |