| Serial Number | 90401573 |
| Word Mark | SUPERIOR CERVEZA BEER HECHO EN MÉXICO DESDE 1896 ORIGINAL DE ORIZABA |
| Filing Date | Tuesday, December 22, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, August 30, 2022 |
| Registration Number | 6830261 |
| Registration Date | Tuesday, August 30, 2022 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 14, 2022 |
| Description of Mark | The mark consists of the wording "SUPERIOR" stylized in red with black outlining, with a red line with black underlining beneath. The wording "CERVEZA BEER" in yellow characters is beneath the red line and the wording "HECHO EN MEXICO" is printed in yellow characters below in a slight downward arc situated between two parallel yellow lines. Below this wording is a red rectangle with a curved top line containing the wording "ORIGINAL" above a horizontal line and the wording "DE ORIZABA" below, all in yellow. Above the wording "SUPERIOR" is the wording "DESDE 1896" in yellow. Above those words is a crest with yellow and red quadrants with images of mountains, flowers, leaves, and brewers' stirring tools in brown superimposed thereon over a yellow bird, with the shield and bird outlined in brown, with two parallel yellow lines extending from each side in a downward arc. A red rectangle with a curved lower line appears above and behind the yellow bird. Two brown partial birds appear on each side of the mark, each with a partial brown crest thereon, and each bird facing towards the center of the mark. The crests have images of busts of a woman facing forward, wheat, mountains, leaves, flowers, brewers' stirring tools, and birds with crest and crown, all in brown, superimposed thereon. The color white represents background and is not part of the mark. |
| Pseudo Mark | SUPERIOR CERVEZA BEER HECHO EN MÉXICO DESDE EIGHTEEN NINETY SIX ORIGINAL DE ORIZABA; SUPERIOR CERVEZA BEER HECHO EN MÉXICO DESDE ONE THOUSAND EIGHT HUNDRED NINETY SIX ORIGINAL DE ORIZABA; SUPERIOR CERVEZA BEER HECHO EN MÉXICO DESDE ONE EIGHT NINE SIX ORIGINAL DE ORIZABA |
| Section 2(f) Limitation Statement | SUPERIOR |
| Indication of Colors claimed | The color(s) red, yellow, brown, and black is/are claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of the wording "DESDE", "CERVEZA", "HECHO EN MÉXICO", and "DE ORIZABA", in the mark is ¿since¿, "beer", "made in Mexico", and "from Orizaba". |
| Goods and Services | Beer |
| Disclaimer with Predetermined Text | "CERVEZA", BEER", "HECHO EN MÉXICO", "DESDE 1896", "ORIGINAL", AND "DE ORIZABA" |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 9, 2021 |
| Primary Code | 032 |
| First Use Anywhere Date | Wednesday, October 14, 2020 |
| First Use In Commerce Date | Wednesday, October 14, 2020 |
| Party Name | Cervezas Cuauhtémoc Moctezuma, S.A. de C.V. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Monterrey, Nuevo León 64410 MX |
| Party Name | Cervezas Cuauhtémoc Moctezuma, S.A. de C.V. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Monterrey, Nuevo León 64410 MX |
| Party Name | Cervezas Cuauhtémoc Moctezuma, S.A. de C.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Monterrey, Nuevo León 64410 MX |
| Event Date | Event Description |
| Friday, November 3, 2023 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Friday, November 3, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, November 3, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, November 3, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, August 30, 2022 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, August 30, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 14, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 14, 2022 | PUBLISHED FOR OPPOSITION |
| Wednesday, May 25, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 10, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, May 10, 2022 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, May 10, 2022 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, May 10, 2022 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, May 10, 2022 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, April 22, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, April 21, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, April 21, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, December 16, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, December 16, 2021 | NON-FINAL ACTION E-MAILED |
| Thursday, December 16, 2021 | NON-FINAL ACTION WRITTEN |
| Saturday, October 30, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Saturday, October 30, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, October 30, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, June 25, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, June 25, 2021 | NON-FINAL ACTION E-MAILED |
| Friday, June 25, 2021 | NON-FINAL ACTION WRITTEN |
| Thursday, June 17, 2021 | ASSIGNED TO EXAMINER |
| Wednesday, March 10, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, March 9, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, December 25, 2020 | NEW APPLICATION ENTERED |