SUNRISE ADVANTAGE Trademark

Trademark Overview


On Wednesday, January 18, 2017, a trademark application was filed for SUNRISE ADVANTAGE with the United States Patent and Trademark Office. The USPTO has given the SUNRISE ADVANTAGE trademark a serial number of 87305721. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, November 1, 2024. This trademark is owned by SUNRISE SENIOR LIVING, LLC. The SUNRISE ADVANTAGE trademark is filed in the Insurance & Financial Services category with the following description:

Insurance services, namely, underwriting, issuance and administration of health insurance; issuance of health insurance

General Information


Serial Number87305721
Word MarkSUNRISE ADVANTAGE
Filing DateWednesday, January 18, 2017
Status710 - CANCELLED - SECTION 8
Status DateFriday, November 1, 2024
Registration Number5449517
Registration DateTuesday, April 17, 2018
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 30, 2017

Trademark Statements


Goods and ServicesInsurance services, namely, underwriting, issuance and administration of health insurance; issuance of health insurance

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, November 1, 2024
Primary Code036
First Use Anywhere DateMonday, January 1, 2018
First Use In Commerce DateMonday, January 1, 2018

Trademark Owner History


Party NameSUNRISE SENIOR LIVING, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressMcLean, VA 22102

Party NameSUNRISE SENIOR LIVING, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressMcLean, VA 22102

Party NameSUNRISE SENIOR LIVING, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressMcLean, VA 22102

Trademark Events


Event DateEvent Description
Wednesday, May 10, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 30, 2017PUBLISHED FOR OPPOSITION
Tuesday, July 25, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Saturday, January 21, 2017NEW APPLICATION ENTERED
Wednesday, January 25, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, April 13, 2017ASSIGNED TO EXAMINER
Friday, April 14, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, May 30, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Saturday, March 10, 2018NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, April 17, 2018REGISTERED-PRINCIPAL REGISTER
Monday, May 18, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, January 23, 2018TEAS STATEMENT OF USE RECEIVED
Tuesday, January 23, 2018USE AMENDMENT FILED
Monday, February 5, 2018CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, February 13, 2018STATEMENT OF USE PROCESSING COMPLETE
Friday, March 9, 2018ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, August 8, 2018ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, May 18, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, May 18, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, May 18, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, May 18, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, May 18, 2020TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Thursday, June 18, 2020REVIEW OF CORRESPONDENCE COMPLETE - ADDRESS UPDATED
Wednesday, July 14, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, April 17, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, November 1, 2024CANCELLED SEC. 8 (6-YR)