SU:M 37° SECRET Trademark

Trademark Overview

On Tuesday, September 28, 2021, a trademark application was filed for SU:M 37° SECRET with the United States Patent and Trademark Office. The USPTO has given the SU:M 37° SECRET trademark a serial number of 97049240. The federal status of this trademark filing is REGISTERED as of Tuesday, April 30, 2024. This trademark is owned by LG HOUSEHOLD & HEALTH CARE LTD.. The SU:M 37° SECRET trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Non-medicated soaps for household use; antistatic preparations for household purposes; bleaching preparations for household purposes; air fragrancing preparations; pre-moistened cosmetic cleansing tissues; shampoos; non-medicated toiletry preparations; cleaning, polishing, scouring and abrasive preparations; cleaning preparations; fabric softeners for laundry use; laundry preparations in the nature of laundry detergent; essential oils; non-medicated soaps for personal use; dentifrices; perfumes; hair care preparations; tissues impregnated with cosmetic lotions; mask pack for cosmetic purposes; cotton wool and cotton tip sticks for cosmetic purposes; cosmetics
su:m 37° secret

General Information

Serial Number97049240
Word MarkSU:M 37° SECRET
Filing DateTuesday, September 28, 2021
Status700 - REGISTERED
Status DateTuesday, April 30, 2024
Registration Number7370188
Registration DateTuesday, April 30, 2024
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, February 13, 2024

Trademark Statements

Indication of Colors claimedColor is not claimed as a feature of the mark.
Description of MarkThe mark consists of "SU:M 37 SECRET" in stylized font in which the letters "su" in lower case with the punctuation mark ":" and the letter "m" in lower case with the numerals "37" and a degree sign all appear in one line. The word "Secret" with "S" in upper case appears in smaller font underneath the letters "su" and ":".
Goods and ServicesNon-medicated soaps for household use; antistatic preparations for household purposes; bleaching preparations for household purposes; air fragrancing preparations; pre-moistened cosmetic cleansing tissues; shampoos; non-medicated toiletry preparations; cleaning, polishing, scouring and abrasive preparations; cleaning preparations; fabric softeners for laundry use; laundry preparations in the nature of laundry detergent; essential oils; non-medicated soaps for personal use; dentifrices; perfumes; hair care preparations; tissues impregnated with cosmetic lotions; mask pack for cosmetic purposes; cotton wool and cotton tip sticks for cosmetic purposes; cosmetics
Pseudo MarkSU M THIRTY SEVEN SECRET

Classification Information

International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, October 27, 2021
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History

Party NameLG H&H CO., LTD.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSeoul 04637
KR
Party NameLG H&H CO., LTD.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSeoul 03184
KR
Party NameLG H&H CO., LTD.
Party Type11 - New Owner Before Publication
Legal Entity Type03 - Corporation
AddressSeoul 03184
KR
Party NameLG HOUSEHOLD & HEALTH CARE LTD.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSeoul 03184
KR

Trademark Events

Event DateEvent Description
Friday, October 1, 2021NEW APPLICATION ENTERED
Wednesday, October 27, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, October 28, 2021NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, January 12, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, January 12, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, January 12, 2022TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Wednesday, January 12, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, April 15, 2022ASSIGNED TO EXAMINER
Monday, May 2, 2022NON-FINAL ACTION WRITTEN
Monday, May 2, 2022NON-FINAL ACTION E-MAILED
Monday, May 2, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, November 1, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, November 1, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, November 1, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, November 3, 2022SUSPENSION LETTER WRITTEN
Thursday, November 3, 2022LETTER OF SUSPENSION E-MAILED
Thursday, November 3, 2022NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Friday, May 5, 2023SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
Thursday, May 18, 2023SUSPENSION INQUIRY WRITTEN
Thursday, May 18, 2023INQUIRY TO SUSPENSION E-MAILED
Thursday, May 18, 2023NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED
Monday, July 3, 2023ASSIGNED TO EXAMINER
Friday, August 11, 2023TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Wednesday, September 13, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, January 8, 2024ASSIGNED TO LIE
Monday, January 8, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, January 8, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, January 8, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 10, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, January 10, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, January 10, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, January 10, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, January 10, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, January 24, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 13, 2024PUBLISHED FOR OPPOSITION
Tuesday, February 13, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 30, 2024REGISTERED-PRINCIPAL REGISTER
Tuesday, April 30, 2024NOTICE OF REGISTRATION CONFIRMATION EMAILED
Wednesday, December 17, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, December 17, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, December 17, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, December 17, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, December 17, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED

Related Keywords

secret preparations purposes cosmetic medicated laundry household cotton cleaning tissues soaps