SU:M 37 Trademark

Trademark Overview


On Monday, October 30, 2017, a trademark application was filed for SU:M 37 with the United States Patent and Trademark Office. The USPTO has given the SU:M 37 trademark a serial number of 87665591. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Tuesday, April 8, 2025. This trademark is owned by LG HOUSEHOLD & HEALTH CARE LTD.. The SU:M 37 trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Laundry preparations, in the nature of laundry detergent; toiletries, namely, skin soap, toilet soap, hair shampoo, hair conditioner; pre-moistened cosmetic cleansing tissues; non-medicated mouth washes; fabric softeners for laundry use; bleaching preparations for laundry use; cosmetics; aromatic oils for household purposes; beauty masks; functional cosmetics, namely, body and beauty care cosmetics, cosmetic preparations for skin renewal, wrinkle-minimizing cosmetic preparations for topical facial use; detergents for household use; cleaning preparations; hair shampoos; non-medicated cosmetic preparations for body care; hair care preparations; essential oils; non-medicated soaps for personal use; dentifrices; non-medicated pet shampoo; cosmetics for animals
su:m 37

General Information


Serial Number87665591
Word MarkSU:M 37
Filing DateMonday, October 30, 2017
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateTuesday, April 8, 2025
Registration Number5664335
Registration DateTuesday, January 29, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 13, 2018

Trademark Statements


Pseudo MarkSU:M THIRTY SEVEN
Goods and ServicesLaundry preparations, in the nature of laundry detergent; toiletries, namely, skin soap, toilet soap, hair shampoo, hair conditioner; pre-moistened cosmetic cleansing tissues; non-medicated mouth washes; fabric softeners for laundry use; bleaching preparations for laundry use; cosmetics; aromatic oils for household purposes; beauty masks; functional cosmetics, namely, body and beauty care cosmetics, cosmetic preparations for skin renewal, wrinkle-minimizing cosmetic preparations for topical facial use; detergents for household use; cleaning preparations; hair shampoos; non-medicated cosmetic preparations for body care; hair care preparations; essential oils; non-medicated soaps for personal use; dentifrices; non-medicated pet shampoo; cosmetics for animals

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, November 8, 2017
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameLG H&H CO., LTD.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressSeoul 04637
KR

Party NameLG HOUSEHOLD & HEALTH CARE LTD.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSeoul 03184
KR

Party NameLG HOUSEHOLD & HEALTH CARE LTD.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSeoul
KR

Party NameLG HOUSEHOLD & HEALTH CARE LTD.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSeoul
KR

Trademark Events


Event DateEvent Description
Wednesday, November 8, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, January 30, 2018ASSIGNED TO EXAMINER
Wednesday, January 31, 2018NON-FINAL ACTION WRITTEN
Wednesday, January 31, 2018NON-FINAL ACTION E-MAILED
Wednesday, January 31, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, March 22, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, March 22, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, July 31, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, August 21, 2018ASSIGNED TO LIE
Thursday, August 23, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, August 23, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, August 23, 2018SUSPENSION LETTER WRITTEN
Thursday, August 23, 2018LETTER OF SUSPENSION E-MAILED
Thursday, August 23, 2018NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Thursday, September 13, 2018TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Monday, September 17, 2018PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Monday, October 1, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 24, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 13, 2018PUBLISHED FOR OPPOSITION
Tuesday, November 13, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 29, 2019REGISTERED-PRINCIPAL REGISTER
Tuesday, April 9, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, April 9, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, April 1, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, April 1, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, April 1, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, April 1, 2020TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Wednesday, April 1, 2020TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Wednesday, April 1, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, April 1, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, June 2, 2020REVIEW OF CORRESPONDENCE COMPLETE - ADDRESS UPDATED
Wednesday, January 12, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, January 12, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, January 12, 2022TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Wednesday, January 12, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, March 17, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, March 17, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, March 17, 2022TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Thursday, March 17, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, September 13, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, January 12, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, January 12, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, January 12, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, January 12, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, January 12, 2024TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
Friday, January 12, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, January 29, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, December 23, 2024TEAS SECTION 8 & 15 RECEIVED
Monday, April 7, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, April 8, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, April 8, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, December 17, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, December 17, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, December 17, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, December 17, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, December 17, 2025TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Wednesday, December 17, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED