SUCK IT UP, BUTTERCUP Trademark
Trademark Overview
On Friday, September 8, 2023, a trademark application was filed for SUCK IT UP, BUTTERCUP with the United States Patent and Trademark Office. The USPTO has given the SUCK IT UP, BUTTERCUP trademark a serial number of 98171435. The federal status of this trademark filing is REGISTERED as of Tuesday, March 25, 2025. This trademark is owned by Asahi Beverages (NZ) Limited. The SUCK IT UP, BUTTERCUP trademark is filed in the Wines & Spirits category with the following description:
Pre-mixed alcoholic beverages, other than beer-based; prepared alcoholic cocktails; pre-mixed alcoholic beverages, other than beer-based, in single serve containers; ready-to-drink alcoholic beverages, except beer
General Information
| Serial Number | 98171435 |
| Word Mark | SUCK IT UP, BUTTERCUP |
| Filing Date | Friday, September 8, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 25, 2025 |
| Registration Number | 7740725 |
| Registration Date | Tuesday, March 25, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 11, 2024 |
Trademark Statements
| Goods and Services | Pre-mixed alcoholic beverages, other than beer-based; prepared alcoholic cocktails; pre-mixed alcoholic beverages, other than beer-based, in single serve containers; ready-to-drink alcoholic beverages, except beer |
Classification Information
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, October 1, 2023 |
| Primary Code | 033 |
| First Use Anywhere Date | Tuesday, October 1, 2024 |
| First Use In Commerce Date | Tuesday, October 1, 2024 |
Trademark Owner History
| Party Name | Asahi Beverages (NZ) Limited |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Auckland 1052 NZ |
| Party Name | Asahi Beverages (NZ) Limited |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Auckland 1052 NZ |
| Party Name | Asahi Beverages (NZ) Limited |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Auckland 1052 NZ |
Trademark Events
| Event Date | Event Description |
| Friday, May 3, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, September 12, 2023 | NEW APPLICATION ENTERED |
| Sunday, October 1, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, May 3, 2024 | ASSIGNED TO EXAMINER |
| Wednesday, May 22, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 11, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 11, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 6, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, December 18, 2024 | USE AMENDMENT FILED |
| Wednesday, December 18, 2024 | TEAS STATEMENT OF USE RECEIVED |
| Saturday, March 1, 2025 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, March 3, 2025 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, March 4, 2025 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, March 4, 2025 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, March 25, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 25, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |