| Serial Number | 99689941 |
| Word Mark | SUBTLE SHIFTS |
| Filing Date | Monday, March 9, 2026 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Friday, July 17, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | NOT AVAILABLE |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Educational services, namely, providing coaching, workshops, programs, newsletters and speaking engagements in the fields of personal growth, self-improvement, behavioral change, and leadership development |
| Description of Mark | The mark consists of the stylized wording "Subtle Shifts" with the second word in italicized font. |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, March 9, 2026 |
| Primary Code | 041 |
| First Use Anywhere Date | Tuesday, October 24, 2023 |
| First Use In Commerce Date | Tuesday, March 5, 2024 |
| Party Name | Matt Cross & Company LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Simsbury, CT 06070 US |
| Event Date | Event Description |
| Monday, March 9, 2026 | NEW APPLICATION ENTERED |
| Monday, March 9, 2026 | APPLICATION FILING RECEIPT MAILED |
| Monday, July 6, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, July 8, 2026 | ASSIGNED TO EXAMINER |
| Friday, July 17, 2026 | NON-FINAL ACTION WRITTEN |
| Friday, July 17, 2026 | NON-FINAL ACTION E-MAILED |
| Friday, July 17, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |