| Serial Number | 99683471 |
| Word Mark | SUBTLE SHIFTS |
| Filing Date | Wednesday, March 4, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Wednesday, March 4, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | NOT AVAILABLE |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Printed books in the field of personal growth, self-improvement, behavioral change, and leadership development; Printed educational publications, namely, articles, newsletters and educational materials in the fields of personal growth, self-improvement, behavioral change, and leadership development |
| Description of Mark | The mark consists of the stylized wording “Subtle Shifts” with the term “Subtle” appearing above the term “Shifts,” and a series of curved, radiating lines forming a wave-like background behind the wording. |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 4, 2026 |
| Primary Code | 016 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Matt Cross & Company LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Simsbury, CT 06070 US |
| Event Date | Event Description |
| Wednesday, March 4, 2026 | NEW APPLICATION ENTERED |
| Wednesday, March 4, 2026 | APPLICATION FILING RECEIPT MAILED |