| Serial Number | 88036083 |
| Word Mark | SUAVECITO PREMIUM BLENDS S TRADE MARK. SANTA ANA, CA |
| Filing Date | Thursday, July 12, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, September 26, 2025 |
| Registration Number | 5696255 |
| Registration Date | Tuesday, March 12, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 25, 2018 |
| Description of Mark | The mark consists of the stylized letter "S" set in a circular stamp logo. Above the stamp logo is the stylized word "SUAVECITO" and below are the stylized words "SANTA ANA, CA". To the left of the stamp logo is the stylized word "TRADE" and to the right is the stylized word "MARK.". Stacked below are the stylized words "PREMIUM BLENDS" in a banner. |
| Pseudo Mark | SUAVECITO PREMIUM BLENDS S TRADE MARK. SANTA ANA, CALIFORNIA |
| Goods and Services | After-shave balms; After-shave creams; Aftershave; Aftershave preparations; Bath preparations, not for medical purposes; Body spray used as a personal deodorant and as fragrance; Body sprays; Body wash; Body and beauty care cosmetics; Colognes, perfumes and cosmetics; Cosmetic facial blotting papers; Dry shampoos; Hair care preparations; Hair color; Hair colouring preparations; Hair colouring and dyes; Hair creams; Hair dyes; Hair oils; Hair pomades; Hair shampoos and conditioners; Hair sprays; Hair wax; Lip balm; Lipstick cases; Lipstick holders; Lipsticks; Moustache wax; Non-medicated toiletry preparations; Oil removing papers for cosmetic purposes; Pre-shave creams; Pre-shave gels; Pre-shave liquid; Pre-shaving preparations; Shaving creams; Shaving preparations; Shower gels; Shower and bath gel; Talcum powders; Face and body moisturizers |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of "SUAVECITO" in the mark is "SMOOTH GENTLEMAN". |
| NOT AVAILABLE | "TRADE MARK", "SANTA ANA, CA," AND "PREMIUM BLENDS" |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, September 26, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | Friday, July 3, 2015 |
| First Use In Commerce Date | Friday, July 3, 2015 |
| Party Name | Suavecito, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Ana, CA 92703 |
| Party Name | Suavecito, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Ana, CA 92703 |
| Party Name | Suavecito, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Ana, CA 92703 |
| Event Date | Event Description |
| Wednesday, July 18, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, October 1, 2018 | PETITION TO DIRECTOR - MAKE SPECIAL - GRANTED |
| Monday, October 1, 2018 | ASSIGNED TO EXAMINER |
| Monday, July 16, 2018 | NEW APPLICATION ENTERED |
| Tuesday, July 17, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, September 24, 2018 | TEAS PETITION TO DIRECTOR-MAKE SPECIAL-RECEIVED |
| Friday, September 28, 2018 | ASSIGNED TO PETITION STAFF |
| Monday, October 1, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, October 9, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, October 11, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Saturday, October 27, 2018 | ASSIGNED TO LIE |
| Friday, November 9, 2018 | ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED |
| Friday, November 16, 2018 | ELECTRONIC RECORD REVIEW COMPLETE |
| Tuesday, October 9, 2018 | NON-FINAL ACTION WRITTEN |
| Tuesday, October 9, 2018 | NON-FINAL ACTION E-MAILED |
| Thursday, October 11, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, October 12, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, October 11, 2018 | REMOVED FROM TEAS PLUS |
| Friday, October 12, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, November 29, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, December 5, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 25, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 25, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 12, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 12, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, January 6, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, January 6, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, January 6, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, January 6, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, January 6, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, January 7, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, January 7, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, January 7, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, January 7, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, January 7, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, February 14, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, February 14, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, February 14, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, February 14, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, September 26, 2025 | CANCELLED SEC. 8 (6-YR) |
| Friday, February 14, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |