| Serial Number | 88036083 |
| Word Mark | SUAVECITO PREMIUM BLENDS S TRADE MARK. SANTA ANA, CA |
| Filing Date | Thursday, July 12, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 12, 2019 |
| Registration Number | 5696255 |
| Registration Date | Tuesday, March 12, 2019 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 25, 2018 |
| Description of Mark | The mark consists of the stylized letter "S" set in a circular stamp logo. Above the stamp logo is the stylized word "SUAVECITO" and below are the stylized words "SANTA ANA, CA". To the left of the stamp logo is the stylized word "TRADE" and to the right is the stylized word "MARK.". Stacked below are the stylized words "PREMIUM BLENDS" in a banner. |
| Pseudo Mark | SUAVECITO PREMIUM BLENDS S TRADE MARK. SANTA ANA, CALIFORNIA |
| Goods and Services | After-shave balms; After-shave creams; Aftershave; Aftershave preparations; Bath preparations, not for medical purposes; Body spray used as a personal deodorant and as fragrance; Body sprays; Body wash; Body and beauty care cosmetics; Colognes, perfumes and cosmetics; Cosmetic facial blotting papers; Dry shampoos; Hair care preparations; Hair color; Hair colouring preparations; Hair colouring and dyes; Hair creams; Hair dyes; Hair oils; Hair pomades; Hair shampoos and conditioners; Hair sprays; Hair wax; Lip balm; Lipstick cases; Lipstick holders; Lipsticks; Moustache wax; Non-medicated toiletry preparations; Oil removing papers for cosmetic purposes; Pre-shave creams; Pre-shave gels; Pre-shave liquid; Pre-shaving preparations; Shaving creams; Shaving preparations; Shower gels; Shower and bath gel; Talcum powders; Face and body moisturizers |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of "SUAVECITO" in the mark is "SMOOTH GENTLEMAN". |
| Disclaimer with Predetermined Text | "TRADE MARK", "SANTA ANA, CA," AND "PREMIUM BLENDS" |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 11, 2018 |
| Primary Code | 003 |
| First Use Anywhere Date | Friday, July 3, 2015 |
| First Use In Commerce Date | Friday, July 3, 2015 |
| Party Name | Suavecito, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Ana, CA 92703 |
| Party Name | Suavecito, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Ana, CA 92703 |
| Party Name | Suavecito, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Ana, CA 92703 |
| Event Date | Event Description |
| Tuesday, March 12, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, March 12, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 25, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 25, 2018 | PUBLISHED FOR OPPOSITION |
| Wednesday, December 5, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, November 29, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, November 16, 2018 | ELECTRONIC RECORD REVIEW COMPLETE |
| Friday, November 9, 2018 | ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED |
| Saturday, October 27, 2018 | ASSIGNED TO LIE |
| Friday, October 12, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, October 12, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, October 11, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, October 11, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, October 11, 2018 | REMOVED FROM TEAS PLUS |
| Tuesday, October 9, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, October 9, 2018 | NON-FINAL ACTION E-MAILED |
| Tuesday, October 9, 2018 | NON-FINAL ACTION WRITTEN |
| Monday, October 1, 2018 | ASSIGNED TO EXAMINER |
| Monday, October 1, 2018 | ASSIGNED TO EXAMINER |
| Monday, October 1, 2018 | PETITION TO DIRECTOR - MAKE SPECIAL - GRANTED |
| Friday, September 28, 2018 | ASSIGNED TO PETITION STAFF |
| Monday, September 24, 2018 | TEAS PETITION TO DIRECTOR-MAKE SPECIAL-RECEIVED |
| Wednesday, July 18, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, July 17, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, July 16, 2018 | NEW APPLICATION ENTERED |