| Serial Number | 87710802 |
| Word Mark | SUAVECITA |
| Filing Date | Wednesday, December 6, 2017 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Tuesday, July 28, 2020 |
| Registration Number | 5528873 |
| Registration Date | Tuesday, July 31, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 15, 2018 |
| Description of Mark | The mark consists of the stylized printing of the word "SUAVECITA" with curvy underlining. |
| Pseudo Mark | SUAVE CITA |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | On-line retail store services featuring after-shave balms, after-shave creams, aftershave, aftershave preparations, bath preparations not for medical purposes, body spray used as a personal deodorant and as fragrance, body sprays, body wash, body and beauty care cosmetics, colognes, perfumes and cosmetics, cosmetic facial blotting papers, dry shampoos, hair care preparations, hair color, hair colouring and dyes, hair colouring preparations, hair creams, hair dyes, hair oils, hair pomades, hair shampoos and conditioners, hair sprays, hair wax, lip balm, lipstick cases, lipstick holders, lipsticks, moustache wax, oil removing papers for cosmetic purposes, pre-shave creams, pre-shaving preparations, pre-shave gels, pre-shave liquid, shaving creams, shaving preparations, shower gels, shower and bath gel, talcum powders, non-medicated toiletry and hair care preparations, face and body moisturizers, aluminum water bottles sold empty, beer glasses, beer mugs, bottle openers, coffee mugs, combs, cosmetic brushes, cups, drinking cups, drinking glasses, empty spray bottles, hair brushes, hair color application brushes, hair combs, hair tinting bowls, hair tinting brushes, make-up brushes, mixing bowls, mugs, shot glasses, water bottles sold empty, aprons, bandanas, barber smocks, belts, bodysuits, bottoms as clothing, capes, capes for use in salons and barber shops, coats, dresses, footwear, gloves, headwear, jackets, loungewear, neckwear, nightwear, pants, scarves, shirts, shoes, shorts, skirts, sleepwear, smocks, socks, sweaters, tops as clothing, underclothes, windbreakers, bobby pins, cloth patches for clothing, curling pins, cushions for pins, elastic ribbons, embroidered patches for clothing, hair accessories, namely, claw clips, hair accessories, namely, jaw clips, hair accessories, namely, snap clips, hair accessories, namely, hair sticks, hair accessories, namely, twisters, hair bands, hair bows, hair clips, hair colouring caps, hair curl clips, hair elastics, hair ornaments in the nature of hair wraps, hair pins, hair ribbons, waving pins for the hair; Retail store services featuring after-shave balms, after-shave creams, aftershave, aftershave preparations, bath preparations not for medical purposes, body spray used as a personal deodorant and as fragrance, body sprays, body wash, body and beauty care cosmetics, colognes, perfumes and cosmetics, cosmetic facial blotting papers, dry shampoos, hair care preparations, hair color, hair colouring and dyes, hair colouring preparations, hair creams, hair dyes, hair oils, hair pomades, hair shampoos and conditioners, hair sprays, hair wax, lip balm, lipstick cases, lipstick holders, lipsticks, moustache wax, oil removing papers for cosmetic purposes, pre-shave creams, pre-shaving preparations, pre-shave gels, pre-shave liquid, shaving creams, shaving preparations, shower gels, shower and bath gel, talcum powders, non-medicated toiletry and hair care preparations, face and body moisturizers, aluminum water bottles sold empty, beer glasses, beer mugs, bottle openers, coffee mugs, combs, cosmetic brushes, cups, drinking cups, drinking glasses, empty spray bottles, hair brushes, hair color application brushes, hair combs, hair tinting bowls, hair tinting brushes, make-up brushes, mixing bowls, mugs, shot glasses, water bottles sold empty, aprons, bandanas, barber smocks, belts, bodysuits, bottoms as clothing, capes, capes for use in salons and barber shops, coats, dresses, footwear, gloves, headwear, jackets, loungewear, neckwear, nightwear, pants, scarves, shirts, shoes, shorts, skirts, sleepwear, smocks, socks, sweaters, tops as clothing, underclothes, windbreakers, bobby pins, cloth patches for clothing, curling pins, cushions for pins, elastic ribbons, embroidered patches for clothing, hair accessories, namely, claw clips, hair accessories, namely, jaw clips, hair accessories, namely, snap clips, hair accessories, namely, hair sticks, hair accessories, namely, twisters, hair bands, hair bows, hair clips, hair colouring caps, hair curl clips, hair elastics, hair ornaments in the nature of hair wraps, hair pins, hair ribbons, waving pins for the hair |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, December 16, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, March 27, 2014 |
| First Use In Commerce Date | Thursday, March 27, 2014 |
| Party Name | Suavecito, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Ana, CA 92703 |
| Party Name | Suavecito, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Ana, CA 92703 |
| Party Name | Suavecito, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Ana, CA 92703 |
| Event Date | Event Description |
| Saturday, December 9, 2017 | NEW APPLICATION ENTERED |
| Monday, March 12, 2018 | ASSIGNED TO EXAMINER |
| Saturday, December 16, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, December 19, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, April 4, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 25, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 31, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, March 15, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, March 15, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, March 15, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, March 15, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, April 12, 2018 | ASSIGNED TO LIE |
| Tuesday, May 15, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 15, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Thursday, November 29, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Saturday, December 1, 2018 | CANCELLATION INSTITUTED NO. 999999 |
| Tuesday, July 28, 2020 | CANCELLATION TERMINATED NO. 999999 |
| Tuesday, July 28, 2020 | CANCELLATION DENIED NO. 999999 |
| Tuesday, July 28, 2020 | TTAB RELEASE CASE TO TRADEMARKS |
| Monday, August 3, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, August 3, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, August 3, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, August 3, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, August 3, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, January 6, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, January 6, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, January 6, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, January 6, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, January 6, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, July 31, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, July 24, 2024 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, August 21, 2024 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, August 22, 2024 | OFFICE ACTION ISSUED POU1 |
| Tuesday, January 7, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, January 7, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, January 7, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, January 20, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, January 20, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, January 20, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, January 20, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, January 20, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, February 21, 2025 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Tuesday, January 7, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, January 7, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, March 10, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, March 10, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |