| Serial Number | 98877158 |
| Word Mark | SU U M |
| Filing Date | Thursday, November 28, 2024 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, November 18, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 23, 2025 |
| Goods and Services | Customized printing of company names and logos for promotional and advertising purposes on the goods of others, namely, bracelets |
| Indication of Colors claimed | The color(s) black, white and red is/are claimed as a feature of the mark. |
| Pseudo Mark | SIMPLY UNDERSTAND YOU MATTER |
| Goods and Services | T-shirts; hats; sweatshirts; hoodies |
| Goods and Services | Necklaces; key chains |
| Description of Mark | The mark consists of a lower case "SU" in black, a red heart shape in the center of the mark with a capital "U" in white in the center of the red shaded heart, and to the right of the heart a lower case "M" in black. The entire mark is within a small black outlined rectangle. |
| Pseudo Mark | SIMPLY UNDERSTAND U MATTER |
| International Class | 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. |
| US Class Codes | 002, 027, 028, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, August 18, 2025 |
| Primary Code | 014 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, August 18, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 040 - Treatment of materials. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, August 18, 2025 |
| Primary Code | 040 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | Roswell, GA 30076 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Roswell, GA 30076 |
| Event Date | Event Description |
| Thursday, November 28, 2024 | NEW APPLICATION ENTERED |
| Tuesday, July 29, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, July 29, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, July 30, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, August 12, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, August 12, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, August 12, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, August 18, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, August 18, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, August 18, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, August 18, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, August 18, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, August 18, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, August 21, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, August 21, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, August 21, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, August 21, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, August 21, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 17, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 23, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 23, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 18, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |