| Serial Number | 98877158 |
| Word Mark | SU U M |
| Filing Date | Thursday, November 28, 2024 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Monday, August 18, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | In response to the Office Action issued on August 12, 2025, Applicant respectfully submits the following amended identification of goods and services, adopting the examining attorney's suggested wording for the classes that accurately reflect Applicant's goods and services: International Class 40: Customized printing of company names and logos for promotional and advertising purposes on the goods of others, namely, bracelets Applicant believes that the above amendments clarify and limit the identification of goods and services to definite and acceptable wording, in accordance with the requirements of the examining attorney. |
| Description of Mark | The mark consists of The mark consists of a lower case "SU" in black, a red heart shape in the center of the mark with a capital "U" in white in the center of the red shaded heart, and to the right of the heart a lower case "M" in black. The entire mark is within a small black outlined rectangle. |
| Pseudo Mark | SIMPLY UNDERSTAND YOU MATTER |
| Pseudo Mark | SIMPLY UNDERSTAND U MATTER |
| Goods and Services | In response to the Office Action issued on August 12, 2025, Applicant respectfully submits the following amended identification of goods and services, adopting the examining attorney's suggested wording for the classes that accurately reflect Applicant's goods and services: Add International Class 25: T-shirts; hats; sweatshirts; hoodies Applicant believes that the above amendments clarify and limit the identification of goods and services to definite and acceptable wording, in accordance with the requirements of the examining attorney. |
| Goods and Services | In response to the Office Action issued on August 12, 2025, Applicant respectfully submits the following amended identification of goods and services, adopting the examining attorney's suggested wording for the classes that accurately reflect Applicant's goods and services: Add International Class 14: Necklaces; key chains Applicant believes that the above amendments clarify and limit the identification of goods and services to definite and acceptable wording, in accordance with the requirements of the examining attorney. |
| Indication of Colors claimed | The color(s) black, white and red is/are claimed as a feature of the mark. |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, August 18, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 040 - Treatment of materials. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 28, 2024 |
| Primary Code | 040 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. |
| US Class Codes | 002, 027, 028, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, August 18, 2025 |
| Primary Code | 014 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Roswell, GA 30076 |
| Event Date | Event Description |
| Thursday, November 28, 2024 | NEW APPLICATION ENTERED |
| Tuesday, July 29, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, July 29, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, August 12, 2025 | NON-FINAL ACTION E-MAILED |
| Monday, August 18, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, August 18, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, August 18, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, August 18, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, August 18, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, August 18, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, July 30, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, August 12, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, August 12, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |