STRONG WHERE IT MATTERS. SMART WHERE IT COUNTS. Trademark
Trademark Overview
On Wednesday, March 25, 2026, a trademark application was filed for STRONG WHERE IT MATTERS. SMART WHERE IT COUNTS. with the United States Patent and Trademark Office. The USPTO has given the STRONG WHERE IT MATTERS. SMART WHERE IT COUNTS. trademark a serial number of 99723620. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Wednesday, March 25, 2026. This trademark is owned by The Morey Corporation. The STRONG WHERE IT MATTERS. SMART WHERE IT COUNTS. trademark is filed in the Vehicles & Locomotive Products category with the following description:
Utility terrain vehicles (UTVs)
General Information
| Serial Number | 99723620 |
| Word Mark | STRONG WHERE IT MATTERS. SMART WHERE IT COUNTS. |
| Filing Date | Wednesday, March 25, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Wednesday, March 25, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Pseudo Mark | STRONG WHERE IT MATTERS SMART WHERE IT COUNTS |
| Goods and Services | Utility terrain vehicles (UTVs) |
Classification Information
| International Class | 012 - Vehicles; apparatus for locomotion by land, air, or water. |
| US Class Codes | 019, 021, 023, 031, 035, 044 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 25, 2026 |
| Primary Code | 012 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | The Morey Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Woodridge, IL 60517
US |
Trademark Events
| Event Date | Event Description |
| Wednesday, March 25, 2026 | NEW APPLICATION ENTERED |
| Wednesday, March 25, 2026 | APPLICATION FILING RECEIPT MAILED |
