| Serial Number | 99738282 |
| Word Mark | STRIVE+ |
| Filing Date | Wednesday, April 1, 2026 |
| Status | 680 - APPROVED FOR PUBLICATION |
| Status Date | Friday, June 26, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Powders for making sports drinks containing electrolytes |
| Description of Mark | The mark consists of the stylized wording "STRIVE+" with a hexagon above the letter I. |
| Pseudo Mark | STRIVE +; STRIVE PLUS |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 1, 2026 |
| Primary Code | 032 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Strive Brands, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Denver, CO 80202 US |
| Event Date | Event Description |
| Wednesday, April 1, 2026 | NEW APPLICATION ENTERED |
| Wednesday, April 1, 2026 | APPLICATION FILING RECEIPT MAILED |
| Friday, June 26, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, June 26, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, June 26, 2026 | ASSIGNED TO EXAMINER |
| Friday, June 26, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |