| Serial Number | 79341853 |
| Word Mark | STRATEGY GUIDANCE SYSTEM FOR MARKETING AND MEDIA |
| Filing Date | Monday, March 21, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 7, 2023 |
| Registration Number | 7209478 |
| Registration Date | Tuesday, November 7, 2023 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 22, 2023 |
| Goods and Services | Downloadable computer software for market research, business assessment, marketing campaigns and advertising; downloadable electronic publications in the field of market research, business assessment, marketing campaigns and advertising; electronic downloadable computer databases in the field of market research, business assessment, marketing campaigns and advertising; downloadable computer programs for data processing; downloadable computer programs for processing data; downloadable computer programs for providing a graphical presentation of data; downloadable computer programs for scientific data analysis; downloadable computer programs for the analysis of data processing efficiency; downloadable computer programs for the analysis of data processing performance; downloadable computer programs for the analysis of data processing procedures; downloadable computer programs for use in database management; downloadable computer programs for use in processing data relating to financial records; downloadable computer software for authorising access to data bases; downloadable computer software programs for database management; data collection computer installations, namely, downloadable computer software for collecting, analyzing, and organizing data in the field of market research, business assessment, marketing campaigns and advertising; data collectors, namely, mobile computing and operating platforms consisting of data transceivers, wireless networks and gateways for collection and management of data; data compressors, namely, downloadable data compression software; downloadable data processing programmes for simulating behaviour; data processing programs; data processing software; data processing systems, namely, computer hardware and downloadable computer software for the processing of data in the field of market research, business assessment, marketing campaigns and advertising; data processors; data processors for business data; downloadable data programmes; recorded data recorded electronically; data recorded electronically from the internet; data recorded in computer accessible form; data recorded in electronic form; downloadable database programs; recorded databases; downloadable electronic databases in the field of market research, business assessment, marketing campaigns and advertising; downloadable programs for data-processing; downloadable programs for processing data on computers; downloadable programs for use with data processors; downloadable application software for market research, business assessment, marketing campaigns and advertising; downloadable computer software for business purposes in the nature of market research, business assessment, marketing campaigns and advertising; computer software products, namely, downloadable software for market research, business assessment, marketing campaigns and advertising; downloadable computer software programs for market research, business assessment, marketing campaigns and advertising; integrated software packages, namely, downloadable software for market research, business assessment, marketing campaigns and advertising; downloadable interactive computer software, namely, computer hardware and recorded computer software programs sold as a unit for the integration of text, audio, graphics, still images and moving pictures into an interactive delivery for multimedia applications; downloadable table representation software; humanoid robots with artificial intelligence for use in scientific research |
| Goods and Services | Advertising, marketing and promotional services, namely, advertising, marketing and promoting the goods and services of others via print and electronic media, and the Internet; business administration; business consultancy services relating to business management; market research services; business research; media relations services; market forecasting, market campaigns, market research; development of advertising and marketing concepts; market analysis; business appraisals; business research services; internet marketing services including online advertising; public relations; business networking services, provision and facilitation of business networks and business networking opportunities, business advisory and consulting services, business marketing services, business development and business network advisory services; promotional services including advertising; business association services, namely, promoting the business interests of professionals provided by an association for its members; search engine optimisation; information, advice and consultancy relating to all the aforesaid conducting of marketing studies; consultancy relating to marketing; direct marketing; direct marketing and selling by home party plan; marketing; marketing advisory services; marketing agency services; marketing analysis; marketing and business development of inventions; marketing and sales channel management; marketing assistance; marketing consultancy; marketing forecasting; marketing in the framework of software publishing; marketing information; marketing management advice; marketing research; marketing studies; planning of marketing strategies; planning services for marketing studies; preparation of marketing plans; preparation of reports for marketing; product marketing; production of sound recordings for marketing purposes; production of video recordings for marketing purposes; promotional marketing; provision of advice relating to marketing; provision of information relating to marketing; research services relating to marketing; search engine optimisation services; sponsorship, namely, promotional sponsorship of sports, entertainment, arts and cultural events; targeted marketing; telephone marketing services; advertising analysis; business analysis services; business data analysis; business data analysis services; business statistical analysis; collection of information relating to market analysis; cost analysis; cost price analysis; economic analysis for business purposes; economic forecasting analysis for business purposes; business management consultancy in information analysis; market analysis reporting services; market analysis services; market survey analysis; price analysis services; pricing analysis; advertising services provided via a data base; advisory services relating to data processing; business consultancy services relating to data processing; business verification services of processed data; collection of data; commercial information services provided by access to a computer database; company data information services; compilation of business data; compilation of information into computer databases; compilation or exploitation of mathematical data; compilation or exploitation of statistical data; computer data processing; computerised data processing; verification of computer processed data; computerised database management; consultancy relating to data processing; data base management; data cleansing services, namely, correcting or removing inaccurate or incomplete data from databases; data collection for others; data compilation for others; data handling services; data management; data management advice; data management consultancy; data preparation; data processing services; data processing for businesses; data processing for the collection of data for business purposes; data processing verification; data retrieval; data scrubbing services; data search in computer files for others; electronic data transcription services; database management; electronic data processing; interpretation of market research data; maintaining data in databases; market research data collection services; market research data retrieval services; online data processing services; provision of business data; registration of written communications and data; systemization of information into computer databases; updating and maintenance of data in computer databases; updating data in databases; business intelligence services; competitive intelligence services; market intelligence services |
| Disclaimer with Predetermined Text | "GUIDANCE SYSTEM" |
| Goods and Services | Research and development of new products for others; technological research in the field of market research, business assessment, marketing campaigns and advertising; website design; design of webpages for business and marketing; development of computer software application solutions; development of software; hosting of software as a service (saas), namely, hosting software for use by others for market research, business assessment, marketing campaigns and advertising; online provision of web-based non-downloadable software; software as a service (saas) services featuring software for use in market research, business assessment, marketing campaigns and advertising; software creation; software engineering; updating of computer software; upgrading of computer software; writing of computer software; computer programming services for search engine optimisation; creating and designing website-based indexes of information for others; data mining |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 3, 2022 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 3, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 3, 2022 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Audience Precision IP Pty Ltd |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | AU |
| Party Name | Audience Precision IP Pty Ltd |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | AU |
| Party Name | Audience Precision IP Pty Ltd |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | AU |
| Event Date | Event Description |
| Monday, March 11, 2024 | FINAL DECISION TRANSACTION PROCESSED BY IB |
| Thursday, February 8, 2024 | GENERIC MADRID TRANSACTION SENT TO IB |
| Thursday, February 8, 2024 | GENERIC MADRID TRANSACTION CREATED |
| Wednesday, February 7, 2024 | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB |
| Tuesday, November 7, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, November 7, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 22, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 22, 2023 | PUBLISHED FOR OPPOSITION |
| Monday, August 21, 2023 | NOTIFICATION PROCESSED BY IB |
| Wednesday, August 2, 2023 | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB |
| Wednesday, August 2, 2023 | NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB |
| Wednesday, August 2, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, July 19, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, July 7, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, July 6, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, July 6, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, March 15, 2023 | REFUSAL PROCESSED BY IB |
| Wednesday, February 22, 2023 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Wednesday, February 22, 2023 | REFUSAL PROCESSED BY MPU |
| Sunday, December 25, 2022 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Saturday, December 24, 2022 | NON-FINAL ACTION WRITTEN |
| Wednesday, December 21, 2022 | ASSIGNED TO EXAMINER |
| Tuesday, June 7, 2022 | APPLICATION FILING RECEIPT MAILED |
| Friday, June 3, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, June 2, 2022 | SN ASSIGNED FOR SECT 66A APPL FROM IB |