| Serial Number | 85227171 |
| Word Mark | STRAIGHT UP |
| Filing Date | Wednesday, January 26, 2011 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, March 30, 2018 |
| Registration Number | 4015712 |
| Registration Date | Tuesday, August 23, 2011 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 7, 2011 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the stylized wording "STRAIGHT UP" with markings in the "U" representing an olive. |
| Goods and Services | Consulting services in the field of beverage product development for others |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 30, 2018 |
| Primary Code | 042 |
| First Use Anywhere Date | Sunday, February 1, 2009 |
| First Use In Commerce Date | Sunday, February 1, 2009 |
| Party Name | SUS, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Casselberry, FL 32707 |
| Party Name | SUS, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Casselberry, FL 32707 |
| Party Name | SUS, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Casselberry, FL 32707 |
| Event Date | Event Description |
| Friday, March 30, 2018 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, August 23, 2016 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, August 23, 2011 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 7, 2011 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 7, 2011 | PUBLISHED FOR OPPOSITION |
| Monday, May 2, 2011 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Thursday, April 28, 2011 | ASSIGNED TO LIE |
| Thursday, April 28, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, April 28, 2011 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, April 28, 2011 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, April 28, 2011 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, April 28, 2011 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, April 22, 2011 | ASSIGNED TO EXAMINER |
| Tuesday, February 1, 2011 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Monday, January 31, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |