| Serial Number | 77273832 |
| Word Mark | STRAIGHT UP |
| Filing Date | Friday, September 7, 2007 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, February 15, 2019 |
| Registration Number | 3463882 |
| Registration Date | Tuesday, July 8, 2008 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 29, 2008 |
| Goods and Services | magazines relating to the beverage alcohol industry |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, February 15, 2019 |
| Primary Code | 016 |
| First Use Anywhere Date | Sunday, September 30, 2007 |
| First Use In Commerce Date | Sunday, September 30, 2007 |
| Party Name | Brown-Forman Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Louisville, KY 40210 |
| Party Name | Brown-Forman Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Louisville, KY 40210 |
| Party Name | Brown-Forman Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Louisville, KY 40210 |
| Event Date | Event Description |
| Friday, February 15, 2019 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Wednesday, January 24, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, January 24, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Saturday, July 8, 2017 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Thursday, June 19, 2014 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Thursday, June 19, 2014 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, June 19, 2014 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, June 4, 2014 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, July 8, 2008 | REGISTERED-PRINCIPAL REGISTER |
| Friday, May 30, 2008 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Wednesday, May 28, 2008 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, May 23, 2008 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, May 19, 2008 | USE AMENDMENT FILED |
| Monday, May 19, 2008 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, April 22, 2008 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, January 29, 2008 | PUBLISHED FOR OPPOSITION |
| Wednesday, January 9, 2008 | NOTICE OF PUBLICATION |
| Saturday, December 22, 2007 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Saturday, December 22, 2007 | ASSIGNED TO LIE |
| Tuesday, November 13, 2007 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, November 5, 2007 | ASSIGNED TO EXAMINER |
| Tuesday, September 11, 2007 | NEW APPLICATION ENTERED IN TRAM |